Ready to wear multiple hats and drive growth at one of Asia’s fastest-growing SaaS companies?
Wati is hiring a Growth Marketing Lead to lead SEO, content, affiliates, and website performance — a high-impact role for someone who can execute independently and collaborate across teams.
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🚀 About Wati
Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.
Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.
In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.
Our Platform
The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.
Our Backing & Partnerships
Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.WhatsApp.
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- AI-Enhanced & Classic SEO
- Rank in the top search results for high-intent ICP keywords.
- Secure brand citations inside leading answer engines (ChatGPT, Perplexity, Google AI Overviews, etc.).
- Build a repeatable content-and-schema system that keeps us visible and authoritative.
- Full-Funnel Content
- Publish strategic assets that shorten the buyer journey from discovery to demo.
- Equip Sales with conversion-ready case studies and one-pagers.
- Run a content operating rhythm that moves ideas from brief to publish in under two weeks.
- Conversion-First Website
- Maintain sub-one-second global page-load times.
- Continuously test and refine copy, design, and UX to double visitor-to-demo conversions.
- Launch messaging experiments quickly via Webflow/WordPress—no dev bottlenecks.
- Affiliate & Partner Growth
- Build a performance-aligned partner network that drives a meaningful share of new ARR while holding CAC flat.
- Launch co-marketing plays that place Wati on every “best WhatsApp API” list.
- Cross-Functional Orchestration
- Ship coordinated launches with Product Marketing and Design on a two-week sprint cadence.
- Surface real-time content gaps from Sales and Success—and close them fast.
- 6–8 years of B2B SaaS marketing experience
- Strong grasp of SEO, content, and website management (WordPress/Webflow a plus)
- Experience with affiliate/partner marketing
- Proven ability to execute full-funnel content strategies
- Hands-on experience with conversion rate optimization (CRO)
- Data fluency and performance-driven mindset
- Excellent written communication and project ownership
- Ability to lead cross-functional sprints and collaborate across Product, Sales, and Design
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💡 Nice to Have- Tools: GA4, HubSpot, Ahrefs, SEMrush, Webflow
- Familiarity with SMB GTM motions (freemium/trial), ICP segmentation
- Experience marketing to India, LatAm, SEA
- Remote work experience
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🌟 Why Join Wati- High-ownership, high-trust culture
- Collaborate with a diverse, global team
- Direct impact on business growth
