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About The Shelf
At The Shelf, we hack algorithms with outrageous creativity and data-backed insights, turning cultural relevance into measurable ROI.
We’re scaling fast, partnering with top-tier brands, and building a marketing engine that practices what we preach. Now, we need a Head of Growth Marketing to lead our own evolution — making The Shelf a category-leading brand while driving relentless revenue growth.
In this role, you’ll take full-funnel ownership: AI-powered content, paid media, ABM, influencer-led outreach, and event-driven flywheels. You’ll fuse brand and demand, designing programs that generate pipeline today and brand equity tomorrow.
What You'll Own & Deliver
Strategic Growth Mandate
● Architect a unified GTM engine combining demand gen, ABM, influencer marketing, paid channels, and AI-first content.
● Lead The Shelf’s brand expansion — deepen market presence, cultural resonance, and thought leadership in the influencer + marketing space.
● Drive measurable outcomes: pipeline growth, enterprise deal closes, account expansion, and scalable acquisition.
Key Objectives & Milestones
● Acquire 35–40 new enterprise accounts (each ~$1M+ in opportunity) while expanding business with current Fortune 1000 clients.
● Elevate brand metrics — share of voice, expert media placements, awards, speaker opportunities, and creator ambassador ecosystem.
● Improve funnel efficiency — optimize from MQL → SQL → Closed, control CAC, and increase ROI per marketing dollar.
Growth Levers & Execution
● AI-Powered Content Engine: Build high-volume, high-quality thought leadership, blog posts, executive LinkedIn content, reports, and more
using generative tools.
● Influencer & Creator Strategy: Integrate The Shelf’s core strength — connect creators to demand, repurpose creator content, enable
allowlisting, and embed influence into acquisition strategies.
●Account-Based Marketing (ABM): Target top enterprise logos with segmentation, executive content, ads, VIP experiences, and hyper-personalized campaigns.
● Paid & Organic Acquisition: Manage paid media (search, social, display), SEO/content-led acquisition, partnership channels, and
optimization.
● Event & Content Flywheel: Scale Shelftopia and live events into content machines. Repurpose panels, keynotes, and moments into funnel
inputs.
● Measurement & Optimization: Define metrics, build dashboards, run experiments, and optimize channels across the funnel.
Leadership & Cross-Functional Coordination
● Co-own pipeline goals with Sales; drive alignment through growth meetings and collaboration.
● Own the Marketing budget and P&L: prioritize channels, shift spend dynamically, and measure ROI.
● Build, mentor, and lead a high-performance marketing team (internal + agency).
● Serve as the internal “market voice” — translate campaign and sales insights into messaging, positioning, and strategic adjustments.
● Report to executive leadership on performance, forecasts, growth strategy, and brand health.
What you'll do
- A reliable stream of enterprise leads and $1M+ opportunities sourced or influenced by marketing.
- Elevated brand authority — press features, awards, thought leadership recognition, influencer mentions, and increased share of voice.
- A content → demand → attribution flywheel that scales efficiently.
- Marketing growth that maintains strong ROI: controlled CAC, increasing LTV, and improved funnel conversions.
- A mature and empowered marketing team executing autonomously under your leadership.
You, the Perfect Match
- 7–10+ years in growth marketing, demand generation, or related roles, with significant leadership experience.
- Proven experience scaling enterprise B2B or high-growth marketing organizations, ideally in adjacent fields like influencer, social, retail media, or performance marketing.
- Track record in building multi-channel demand engines, ABM, and combining brand & demand strategies.
- Analytical, metrics-driven, experiment-oriented: comfortable with funnel modeling, attribution, and performance optimization.
- Hands-on digital marketer: SEO, paid media, content, conversion optimization — you’re not purely strategic but also operational.
- Creative, bold, strategic thinker: capable of generating big ideas and executing them with rigor.
- Excellent communicator, collaborator, and leader who can align cross-functional teams and inspire execution.
- Bias for action: thrive in ambiguity, move fast, iterate continually, and take ownership.
Why the Shelf
- You’ll operate at the intersection of creativity, influence, and performance — not just an “influencer agency,” but a data-first growth partner.
- You’ll build legacy: this role sits squarely at the engine of our future success.
- You’ll work with a global team of creative, strategic, and data-first minds.
- Our culture values boldness, curiosity, and impact over hierarchy.
- Remote-friendly with roots in Atlanta, we value flexibility and high performance.
If the chance to lead The Shelf’s evolution — from high performer to category leader — gets you fired up, we’d love to hear from you. Apply now and join us in building the next generation of influencer-driven growth.
