Lead marketing strategy, drive brand awareness and customer acquisition, oversee digital advertising, analyze campaign metrics, and develop the marketing team.
At Shakudo, we are committed to fostering an inclusive environment that values diversity. We offer competitive compensation, health insurance, stock options, opportunities for career growth, and a collaborative culture where your contributions will have a direct impact on our success. Shakudo is an equal opportunity employer and encourages candidates from all backgrounds to apply. We believe in a diverse and inclusive workplace where everyone’s ideas and experiences contribute to our success.
Key Responsibilities
- Develop & Lead Marketing Strategy: Architect and execute a comprehensive marketing strategy that drives brand awareness, customer acquisition, and lead generation.
- Digital Advertising Programs: Establish, optimize, and scale paid search, LinkedIn, and YouTube ad campaigns from the ground up.
- Metrics-Driven Approach: Continuously monitor, analyze, and report on the effectiveness of campaigns with a focus on KPIs such as CAC, ROAS, and LTV.
- Cross-Functional Collaboration: Partner with sales, product, and data teams to align marketing initiatives with business objectives and ensure consistent messaging.
- Content & Brand Leadership: Oversee content creation, social media strategy, and thought leadership initiatives to position Shakudo as a leader in the data and AI space.
- Team Development: Build, mentor, and scale a high-performing marketing team as the company grows.
Requirements
- Proven Experience: 7+ years of experience in marketing roles with at least 3 years at the Head/Director level in Series A/B startups, especially in the data and AI sectors.
- Technical Marketing Expertise: Demonstrated success in starting and scaling paid search, LinkedIn, and YouTube ad programs.
- Data-Driven Mindset: Strong analytical skills with a history of using metrics to drive marketing decisions.
- Startup Focus: Must have stable tenures with past employers; we are seeking a candidate who is not a job-hopper but instead demonstrates commitment and results.
- Location Requirement: Must be based in Toronto, ON.
- Hands-On & Strategic: Willing to roll up your sleeves while also thinking strategically to drive growth and innovation.
Nice to haves
- Experience with AI-driven marketing automation tools.
- Background in scaling marketing efforts in SaaS or technology companies.
- MBA or a master's degree is preferred.
Top Skills
Ai-Driven Marketing Automation Tools
Google Ads
LinkedIn
Youtube
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The capital city of Canada and the nation's fourth-largest urban area, Ottawa has proven a rapidly growing global tech hub. With over 1,800 tech companies, many of which are leaders in their sectors, the city's tech talent now makes up more than 13 percent of its total workforce. This growth is driven not only by the big players like UL Solutions and Dropbox, but also by a thriving startup ecosystem, as new businesses emerge to follow in the footsteps of those that came before them.
