With almost 150 years of proud horseracing history, Woodbine Entertainment Group is the founding pioneer and largest operator of professional horseracing in Canada.
Building on our rich past, we are surging ahead to the future with an energized, new vision. Today we deliver the most thrilling and highest quality racing, dining and entertainment experiences to our visitors. In doing so, we remain a world-leader in horse-racing — and also among the most exciting and diverse entertainment facilities on the globe.
JOB SUMMARY- Hospitality & On-Site Experience: Bring our venues to life by designing trackside signage, premium event menus, suite branding, and guest experience collateral across both Woodbine and Woodbine Mohawk Park.
- Wagering & Racing Activations: Design high-converting event signage, promotional graphics, and weekly e-newsletters that keep core handicappers and casual fans engaged with our racing product.
- Communications & Digital Marketing: Collaborate with Communications and Marketing to produce engaging email campaigns, social media assets, dynamic digital ads, and animated GIF/motion graphics for major event pushes.
- Brand Consistency: Evolve and protect the visual identity of Woodbine and Woodbine Mohawk Park across print, digital, and environmental touchpoints.
- Creative Agility: It’s a collaborative environment, that means jumping on real-time projects and delivering clean, production-ready assets on tight timelines.
KEY ACCOUNTABILITIES
- Production & Design Execution: Adapt, resize, and produce digital and print creative assets (menus, e-newsletters, digital display ads, social media graphics, trackside signage, and web collateral) adhering to brand style guides
- Campaign & Event Support: Assist in building marketing collaterals for major event showcases (e.g., The King's Plate, Pepsi North American Cup) including motion graphics, animated GIFs, and large-format environmental signage
- Brand Stewardship & Quality Control: Maintain visual integrity across all channels for Woodbine, Woodbine Mohawk Park, and sub-brands, performing peer reviews and quality assurance on layout and typography
- Animation Design – creating elevated animated gifs, or if skills available, animation reels for cross functional platforms.
QUALIFICATIONS
- Education: Diploma or Degree in Graphic Design, Digital Media, or related visual arts discipline from a recognized post-secondary institution.
- Experience: 2–3 years of professional graphic design experience (agency or in-house). A degree or diploma in Graphic Design from a recognized institution is required.
- Toolkit Master: Highly proficient in Adobe Creative Cloud (InDesign, Illustrator, Photoshop). HTML/CSS/CMS email design is a plus.
- Detail-Obsessed: You know file prep, print production specs, and digital dimensions inside and out.
- Adaptable & Collaborative: You take direction with ease, learn brand guidelines quickly, and love contributing to team brainstorming and quick problem-solving.
- Portfolio Ready: You have a strong online portfolio showcasing clean typography, versatile layout skills, and real-world brand executions across print and digital.
- Documented freelance design experience, self-directed client projects, managing brand assets for small business ventures, or managing digital production workflows using professional design tools (Adobe Suite, Figma, Canva Pro) along with a verified portfolio demonstrating equivalency in technical file prep and visual composition.
Reason for vacancy: New role
Salary range: The target hiring salary range for this position is $50,000 to $55,000 CAD. This range is not a guarantee of compensation. Final placement within the range depends on factors such as internal equity, market conditions, and the candidate’s experience, skills, and qualifications relevant to the role.
We use AI-powered resume screening software to help identify qualified candidates based on the criteria in this job posting. All applications prioritized by the system are subsequently reviewed by our hiring team to ensure a fair and human-centered selection process
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Diversity, Equity, Inclusion and Belonging
Be Yourself.
We believe differences should be valued and celebrated. By building diverse and inclusive teams, we strive to provide a more authentic and empowering work experience that unlocks the potential of our people. Regardless of race, religion, colour, national origin, sex, gender, expression, sexual orientation, age, marital status, veteran status, or disability status, we believe everyone has the right to express their ideas, ambitions, and pursue their goals with confidence and integrity. Diversity breeds innovation. We want people to think differently. Our commitment is to build a culture that welcomes everyone and leverages their unique perspectives to be a great entertainment company that shares the thrill of horseracing experiences with the world.
