Lead CDP Consultant

Information Security Responsibilities

• Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
• Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
• Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
• Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information

Responsibilities:

• Platform & Solution Leadership
• Act as the client’s primary strategic point of contact for Adobe Real-Time CDP.
• Serve as a platform expert across RTCDP (B2C + B2B), Identity Service, and Journey Orchestration (JO).
• Lead platform assessments, capability evaluations, and CDP roadmap recommendations.
• Evaluate the existing RTCDP implementation, identify gaps or misalignments, and provide recommendations for optimization in partnership with CDP Architect.
• Review, update, and create CDP documentation to reflect the current state of data flows, governance, identity, and activation logic; maintain documentation on an ongoing basis.
• Partner with Architects to validate scalable, future-aligned architecture and data models.


Business Requirements & Use Case Definition
• Conduct stakeholder interviews across Marketing, CRM, Data, Analytics, Sales, and Product.
• Translate business requirements into detailed CDP use cases and activation logic.
• Document segmentation strategies, identity requirements, and orchestration events/triggers.
• Prioritize CDP use cases with client stakeholders based on feasibility and business value.


Identity, Governance & Data Strategy
• Partner with CDP Architect to establish and socialize governance standards for identity stitching, namespace usage, merge policies, segments, schemas, JO rules, and downstream activation.
• Partner with client compliance and legal teams to ensure responsible data usage.
• Create CDP intake, change-management, and prioritization processes.


Cross-Functional Orchestration
• Work with CDP Architects to validate technical designs.
• Collaborate with Data Engineers on ingestion, mapping, and event modeling.
• Support integration planning across CRM, paid media, personalization, and analytics systems.
• Align with analytics/data science teams on CDP data availability and model consumption.
• Partner closely with the Multi-solution Architect (MSA) and Product Management to ensure CDP capabilities align with enterprise architecture, roadmap priorities, and long-term platform evolution.


Operational Support & Training
• Provide hands-on guidance for segmentation, JO configuration, and operational workflows.
• Author documentation for data flows, governance, segment definitions, and JO processes.
• Lead training sessions for marketing, analytics, and operations stakeholders.


Client Leadership & Communication
• Serve as the primary liaison between business and technical teams.
• Facilitate workshops, solutioning sessions, and roadmap discussions.
• Communicate risks, blockers, recommendations, and program status clearly and proactively.
• Support long-term relationship development through trusted advisory.

Preferred Qualifications:

• 6+ years in marketing technology, consulting, or customer data strategy.
• 3+ years of experience working in an agency environment; strong consulting, and client-facing skills.
• 3+ years working directly with Adobe Real-Time CDP, including creating complex audiences.
• Strong understanding of CDP architecture, identity resolution, and governance.
• Experience solutioning and implementing CDP activation use cases across channels.
• Experience with AEP Journey Orchestration, event modeling, and API-triggered flows preferred.
• Experience working with large enterprise organizations and matrixed teams.
• Experience with Adobe Tags / WebSDK or AEP Edge implementations.
• Experience with CRM platforms (e.g., Salesforce) and lead lifecycle design.
• Familiarity with Adobe Analytics or GA4 and data visualization tools (Tableau, Power BI).
• Exposure to marketing automation tools (Marketo, AJO, Pardot) a plus.
• Bachelor’s degree in Marketing, Business, Analytics, Data Science, Computer Science, or related field.