The Lead Creative Strategist will bridge media insights with creative execution, lead junior strategists, and enhance performance through strategic analysis and coordination with Media Buyers.
Job Title: Lead Creative Strategist
Location: Remote - EST aligned
Employment Type: Full-Time (1099 Contractor)
The MissionWe are looking for a Lead Creative Strategist to act as the "strategic translator" between our Media Buyers and our creative execution team. You aren't just making "pretty" ads; you are building a data-based roadmap to understand why creative works and how to iterate for scale. Reporting directly to the Director of Marketing, you will lead the creative vision and oversee a team of junior strategists to drive repeatable wins for our DTC partners.
The Role: Strategic Architect & Team LeaderSuccess in this role means establishing a structured, repeatable cadence for testing and decision-making. You will bridge the gap between performance data and creative execution.
Key Responsibilities:
- Creative Strategy & Roadmapping: Define winning beliefs, angles, and roadmaps. Translate media buyer insights into clear creative direction and briefs.
- Team Leadership: Directly manage and develop two Junior Creative Strategists, overseeing their execution and ensuring professional growth.
- Performance Analysis: Lead creative reporting and data-based testing. Identify winning hooks and iterate on assets with surgical precision.
- Asset Management: Oversee creative trackers and organization, ensuring the creative pipeline is documented and fulfilled according to company SOPs.
- Collaboration: Work side-by-side with Media Buyers and the Director of Marketing to align creative output with quarterly CPA and ROAS targets.
- AI Utilization: Leverage AI tools to accelerate ideation and analysis while maintaining high strategic judgment and creative quality.
Requirements
- Experience: 2–5+ years in creative strategy, performance marketing, or content strategy, preferably within a fast-growth agency or DTC environment.
- Technical Literacy: Deep understanding of performance marketing concepts (funnels, angles, hooks, testing frameworks). Ability to translate data into creative briefs.
- Tools: Mastery of project management tools (Monday.com), Google Workspace, and AI tools for productivity.
- Location & Logistics: Fully remote
- Mandatory Alignment with Eastern Time (EST) working hours.
- Experience working in Telehealth is a plus
- Must have a high-energy and competitor mindset.
Benefits
- Total Potential Earnings: Up to $110,000 per year.
- Base Salary: $77,000 USD.
- Bonuses: Up to $33,000 based on performance team quarterly targets.
- Paid Time Off: ~20 days per year (10 days PTO + US Holidays + the week between Christmas and New Year’s).
- Professional Growth: Opportunity to lead a department in a scaling agency.
Our selection process is rigorous and designed for top-tier talent:
- Culture Index (CI) Assessment
- Recruiter Screening
- Hiring Manager Interview
- Test Project
- Final Review: Presentation of the test project and final alignment.
Note: A 90-day probationary period applies to all new roles to ensure a mutual fit.
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