Lead Product Marketing Manager, Service & Knowledge

A story-teller & a strategic mind

Coveo empowers enterprises to deliver unified and impactful experiences for customers, partners, and employees through AI-driven solutions. To strengthen our market presence and drive strategic growth, we are seeking a Senior Lead Product Marketing Manager for our Service & Knowledge Team.
In this pivotal role, you will not only lead the development and execution of our go-to-market strategy to acquire new customers but also mentor and guide teammates in refining their marketing approaches. Your expertise in crafting compelling narratives and aligning with diverse customer personas will be instrumental in driving pipeline growth and positioning our solutions effectively within the competitive landscape. Interested? This might just be the opportunity for you, join us in shaping the future of AI-driven customer experiences at Coveo!

Your responsibilities will include: 

• Collaborating with Product Management, Marketing, Sales, Customer Success, and Alliances to develop personas, market insights, and competitive intelligence, focusing on customer service and support use cases, maintaining a continuous feedback loop through customer insights, analyst feedback, and market data to inform product strategy and roadmap.
• Developing and articulating compelling go-to-market strategies and messaging for webinars and industry events that highlight Coveo’s unique value propositions and deeply resonate with our target customers.
• Partner closely with demand generation and corporate marketing teams to orchestrate integrated, market-aligned programs that effectively drive pipeline growth with tailored messaging for diverse audiences.
• Creating impactful customer-facing assets and collateral that reinforce our key solution messages, product offerings, and capabilities.
• Conducting and leading training sessions for Sales, Business Development, Customer Success, and partners to support new customer acquisition, expansion efforts, and sales conversions.
• Directing the creation of a wide range of high-impact marketing collateral and compelling content, including web pages, presentations, pitch decks, product sheets, case studies, videos, and thought leadership pieces.
• Representing Coveo at tradeshows and industry or practitioner events. 

Here is what will qualify you for the role:

• Over 10 years of work experience, including 5+ years in product marketing.
• Demonstrated success in developing go-to-market strategies in collaboration with product management, encompassing product launches, digital and content marketing, and sales partnerships.
• Proficiency in translating complex technical concepts into compelling marketing content for diverse audiences, supported by excellent verbal and written communication skills for internal and external stakeholders.
• Willingness to travel up to 25%.

What would make you stand out:

• Background in customer service and support industry with strong knowledge of KCS (Knowledge-Centered Service).
• Previous roles in enterprise technology companies, particularly in Artificial Intelligence (AI).
• Experience with Salesforce Cloud, ServiceNow, Adobe, or Sitecore.

Do you think you can bring this role to life? Or add your own color? You don’t need to check every single box; passion goes a long way and we appreciate that skillsets are transferable.

Send us your application, we want to hear from you! Join the Coveolife! 

We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.