The Lifecycle Marketing Manager will design and manage lifecycle programs to improve customer engagement, retention, and conversion, while collaborating with cross-functional teams and utilizing data-driven insights for strategy enhancement.
Hi, I’m Kristian, a Senior Growth Marketing Manager here at Jane. I joined Jane about 6 months ago because I deeply believe in our mission to help the helpers, and I was genuinely excited to market a brand I was already a user of. My team focuses on helping future customers choose Jane and helping existing customers love Jane even more. Our work spans acquisition, retention, expansion, and referrals, and together we support the full customer journey in a way that reflects care, curiosity, and impact.
This role is especially meaningful because you would be stepping in as Jane’s first dedicated Lifecycle Marketing Manager. The foundation is here, but we’re ready for someone who wants to take ownership, bring clarity, and build a thoughtful lifecycle strategy that ties together all the moments that matter. You’ll partner closely with content, product marketing, integrated campaigns, compliance, and marketing ops to deliver a cohesive, human customer experience.
If you enjoy both strategy and hands-on execution, and you want to make a real impact in a high growth environment, you’ll thrive here.
What Impact We’re Looking for You to Make
- Strengthen Jane’s customer journey by designing and owning lifecycle programs that help practitioners activate quickly, discover value, and stay engaged.
- Improve performance across onboarding, nurture, upsell, and winback journeys through segmentation, behavioral triggers, and thoughtful iteration.
- Collaborate closely with cross-functional teams to deliver human, helpful, and delightful messaging across channels.
- Use experimentation and data to refine lifecycle touchpoints and improve KPIs like activation, adoption, retention, and conversion.
- Create scalable lifecycle foundations and ensure strong data hygiene and compliance practicesUse automation tools and customer data to build audiences and refine targeting
The Experience We Feel We Need
- 5 to 7 years of experience in lifecycle, email or CRM
- 3 or more years building automated journeys in tools like HubSpot, Braze, or Iterable.
- Experience designing full funnel programs across onboarding, nurture, upsell, and retention.
- Strong in segmentation, personalization, A/B testing, and multi channel campaign execution.
- Ability to interpret data using tools like Looker, Google Analytics, or Tableau to guide decisions, with bonus experience in B2B SaaS or lead scoring.
More About Jane
Jane is a founder-led, high-growth SaaS company born in North Vancouver, British Columbia. We’re now a team of more than 700 people working remotely across Canada, the US, and the UK, united by our mission to help the helpers.
We build the products and tools that thousands of clinics rely on every day to run their businesses, care for their patients, and grow their communities. That level of impact means every person at Jane plays an important role in how we show up for our customers. We’re all responsible for being deeply connected to their needs, obsessed with improving their experience, and proud of the difference our work makes in their day-to-day lives.
Jane is growing fast, and that growth brings exciting challenges that call for adaptability, resilience, learning agility, and humility. We’re proud of what we’ve built and quick to admit what we don’t know yet. We listen, learn, and adjust as we go. We’re also embracing the possibilities of AI, using it to work smarter, improve our systems, and create even better experiences for our customers and our team.
Our goal isn’t just delivery, it’s delight. We move quickly, communicate openly, and solve real problems together. If you’re energized by ambiguity, motivated by impact, and eager to learn with others, you’ll thrive at Jane.
Compensation & Benefits
At Jane, we’re committed to paying fairly, clearly, and above all, paying for growth. This role has an annual salary range of $118,800 to $185,500. While that is a large range, it is intentional. It reflects the full growth journey someone might take in the role, from developing skills early on to becoming highly proficient and ultimately achieving excellence.
Most new hires join at the accomplished stage, which for this role represents an annual salary of $141,000. A starting salary below this typically indicates a candidate with strong potential who is still developing key skills. Salaries above this usually apply to existing team members who have made a significant impact and bring deep Jane-specific knowledge.
We believe in paying for growth. You’ll have regular career development conversations with your manager and your compensation will grow as you gain experience and contribute meaningfully to our mission.
Paying clearly is one of our compensation fundamentals. Watch this short video to learn how our salary bands are set. You’re also encouraged to ask questions about compensation at any point during the interview process.
We also offer a comprehensive benefits package, You can learn more about it here!
Top Skills
Braze
Google Analytics
Hubspot
Iterable
Looker
Tableau
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