Lifecycle Marketing Manager

We started a movement in which everyone can win - shoppers, retailers, society and every person on our team. To play fair, trust people and reward them for doing the right thing. We see and feel the impact of our work as more and more people gain financial freedom and retailers grow across the globe.
Founded in 2014 in Sydney, Australia, Afterpay has over 24 million active customers globally and more than 250,000 of the best retailers around the world including Anthropologie, Revolve, DSW, GOAT, Finish Line, Levi's, Mac Cosmetics, Ray-Ban and many others.
Afterpay is helping people spend responsibly! We empower customers to access the things they want and need, while still allowing them to maintain financial wellness and control, by splitting payments in four, for both online and in-store purchases. Afterpay is deeply committed to delivering positive outcomes for customers. Now under the Block ecosystem, we are focused on supporting our community of shoppers.
We trust in the next generation and share a vision of a more accessible and sustainable world in which people are rewarded for doing the right thing. Join a movement in which everyone can win.
The Role
The Afterpay Lifecycle Marketing team sits within the broader Commerce Customer Engagement & Growth organization and is responsible for driving customer engagement, product adoption, and transaction frequency across the Afterpay customer base. As a Lifecycle Marketing Manager, you will own the strategy and execution of sophisticated lifecycle journeys, seasonal campaigns, and AI-powered personalization programs that accelerate Afterpay GPV growth. Your work will play a critical role in transforming how we engage customers through data-driven, AI-enhanced marketing automation.
You Will

• Own end-to-end lifecycle journey development: Design, build, and optimize multi-channel lifecycle campaigns across email, push, and in-app messaging using to drive product adoption, engagement, and retention
• Drive seasonal campaign strategy and execution: Lead the planning and execution of high-impact seasonal campaigns (Spring Break, Tax Season, holiday shopping moments) that accelerate transaction frequency and GPV growth
• Leverage AI for personalization at scale: Implement AI-driven segmentation, predictive modeling, and dynamic content personalization to deliver contextual, relevant experiences that increase conversion and customer lifetime value
• Scale product adoption programs: Develop and execute campaigns that drive awareness and conversion of Single Use Payment, Gift Cards, Apple Pay, and Pay Monthly through personalized cross-sell and contextualized product education
• Optimize through experimentation: Build rigorous testing roadmaps (A/B and multivariate tests) to continuously improve campaign performance, messaging effectiveness, and channel optimization
• Collaborate cross-functionally: Work closely with Product Marketing, Growth, Data Science, Creative, and Product teams to ensure lifecycle programs are aligned with business priorities and product roadmaps
• Measure and report on impact: Define KPIs, build dashboards, and deliver actionable insights on campaign performance, customer behavior trends, and program ROI to inform strategic decisions
• Enhance marketing automation capabilities: Identify opportunities to leverage AI tools, automation workflows, and advanced platform features to increase efficiency and campaign sophistication

You Have

• 5+ years of related experience with a Bachelor's degree; or 3 years and a Master's degree; or a PhD without experience; or equivalent work experience.
• Deep expertise in marketing automation platforms such as Iterable, Braze, or similar, including hands-on experience building complex, multi-touch lifecycle journeys
• Experience in fintech, ecommerce, or payments, with an understanding of customer lifecycle dynamics, transaction-based businesses, and digital payment products
• Strong analytical and data-driven mindset: Proficiency in using data to segment audiences, measure campaign performance, and optimize for key metrics (conversion rates, engagement, GPV, LTV)
• AI and personalization expertise: Experience implementing AI-driven personalization, predictive segmentation, dynamic content, or marketing automation optimization to enhance campaign effectiveness
• Experimentation rigor: Experience designing and analyzing A/B tests, multivariate tests, and incrementality studies to drive continuous improvement
• Cross-functional collaboration skills: Ability to work effectively with Product, Data Science, Creative, and Growth teams to align on strategy and execute integrated campaigns
• Excellent project management: Strong organizational skills with the ability to manage multiple campaigns simultaneously, meet deadlines, and adapt to shifting priorities
• Strategic thinking with executional excellence: Comfortable balancing big-picture strategy with hands-on execution, ensuring high-quality delivery and attention to detail
• Customer-centric approach: Deep empathy for customer needs and behaviors, with a commitment to delivering relevant, valuable experiences throughout the customer journey

Technologies We Use and Teach

• Iterable
• Braze
• Hightouch

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$135,200 - $202,800 USD
Zone B:
$125,800 - $188,600 USD
Zone C:
$119,000 - $178,400 USD
Zone D:
$108,200 - $162,200 USD
Application Guidelines
Candidates may submit up to 9 active applications within a 60-day period. Reapplications to the same role are accepted 90 days after a previous application has been reviewed.
Use of AI in Our Hiring Process
We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.
Contact us here with hiring practice or data usage questions.
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.