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The Manager, Enterprise ABM will be a key member of the B2B Client Acquisition team, reporting to the Senior Manager, Account-Based Marketing. You will lead the development and execution of strategic 1:few integrated marketing campaigns targeting top prospects within our enterprise (2k-10k employees) and strategic (10k+ employees) segments. This role demands a strategic thinker with exceptional communication skills, a deep understanding of integrated marketing, and the ability to drive impactful, targeted campaigns.
If this opportunity excites you, we encourage you to apply even if you do not meet all of the qualifications.
How You Will Make an Impact:ABM Strategy: Utilize account-based marketing as a core campaign foundation and partner closely with sales and GTM teams to identify the right accounts to target, and ensure messaging across both sales and marketing is integrated
Campaign Development & Execution: Design and execute integrated campaigns using full-funnel messaging frameworks tailored to enterprise buyer needs. Utilize multiple channels, including email, advertising, content syndication, web, custom landing pages, direct mail, and webinars
Content Alignment: Collaborate with product marketing and content teams to map existing assets and identify content gaps
Targeted Research: Conduct in-depth research on target segments to identify key decision-makers, business challenges, and buying triggers
Sales Collaboration: Partner closely with the sales team to create and manage integrated ABM campaigns that generate new pipeline and accelerate deals for key target accounts
Event Integration: Collaborate with the events team to incorporate in-person and virtual events into broader campaign strategies, maximizing ROI
Communication & Reporting: Maintain consistent and effective communication with sales and ABM leadership regarding insights, challenges, and successes
Bachelor's Degree or equivalent experience
4+ years of experience in B2B marketing, with a focus on ABM
Highly strategic, data-driven, and detail-oriented with proven leadership abilities
Strong understanding of ABM principles and best practices. (6sense experience is a plus)
Experience executing digital media campaigns
Familiarity with Marketing Automation and CRM technologies (e.g., Salesforce, Marketo)
Excellent written and verbal communication skills
Exceptional health, vision, and dental care
Opportunity for equity ownership
Life and AD&D, short- and long-term disability
Employee Assistance Program
Employee Resource Groups
Fun company outings and events
Unlimited PTO
401K with company match
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