The Manager of Alliance Marketing will lead joint marketing strategies with AWS, oversee demand generation initiatives, and manage co-marketing investments to increase market visibility.
At RapidScale, exceptional technology is powered by exceptional people. As a growing leader in secure, reliable managed cloud solutions, we help mid-market through enterprise organizations simplify IT and unleash innovation. With a broad portfolio spanning AWS, Azure, and Google, as well as a full suite of Private Cloud and Cybersecurity solutions, RapidScale enables companies to turn technology into their greatest competitive advantage. Backed by the strength of the Cox family of companies, we offer best-in-class benefits, a commitment to work-life balance, and an award-winning workplace experience.
RapidScale is seeking a Manager of Alliance Marketing to drive strategic co-marketing initiatives with Amazon Web Services (AWS). In this highly visible role, you will lead the planning and execution of joint campaigns, digital demand generation, and sales enablement programs that increase market visibility and accelerate partner-influenced pipeline.
You will work closely with AWS marketing stakeholders, internal marketing teams, and RapidScale's sales and alliances leadership to activate high-impact initiatives that position RapidScale as a preferred partner within the AWS ecosystem.
What You'll Do:• Serve as the primary marketing lead for AWS, driving joint go-to-market strategy and execution in alignment with shared growth objectives• Develop integrated co-marketing plans with AWS-including digital campaigns, ABM, thought leadership, co-branded content, and field enablement programs• Lead demand generation initiatives that engage AWS field sellers, expand brand awareness, and generate qualified pipeline for RapidScale's cloud services• Collaborate with AWS partner marketing, Sales, Alliance, and DG teams to align messaging and program activation across both organizations• Manage AWS MDF and co-op marketing investments, from proposal through execution and ROI analysis• Build and maintain a campaign & events roadmap tied to AWS priorities and RapidScale's sales plays, ensuring alignment with marketing calendars and revenue targets• Partner with internal content, design, and product marketing teams to create campaign assets that position RapidScale's capabilities in the AWS ecosystem• Monitor and report on key performance indicators, including partner-sourced and partner-influenced pipeline, program engagement, and campaign ROI• Leverage customer personas, industry research, and AWS insights to continuously optimize campaign relevance and targeting• Ensure brand and messaging consistency across all AWS-related initiatives, platforms, and partner-facing properties
Qualifications:
Preferred Qualifications:• Experience working with AWS field sales or co-sell teams• Prior experience in cloud services, managed services, or enterprise IT• Knowledge of ABM tools and enterprise demand generation platforms
USD 99,000.00 - 165,000.00 per year
Compensation:
Compensation includes a base salary of $99,000.00 - $165,000.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
Application Deadline: 10/02/2025
RapidScale is seeking a Manager of Alliance Marketing to drive strategic co-marketing initiatives with Amazon Web Services (AWS). In this highly visible role, you will lead the planning and execution of joint campaigns, digital demand generation, and sales enablement programs that increase market visibility and accelerate partner-influenced pipeline.
You will work closely with AWS marketing stakeholders, internal marketing teams, and RapidScale's sales and alliances leadership to activate high-impact initiatives that position RapidScale as a preferred partner within the AWS ecosystem.
What You'll Do:• Serve as the primary marketing lead for AWS, driving joint go-to-market strategy and execution in alignment with shared growth objectives• Develop integrated co-marketing plans with AWS-including digital campaigns, ABM, thought leadership, co-branded content, and field enablement programs• Lead demand generation initiatives that engage AWS field sellers, expand brand awareness, and generate qualified pipeline for RapidScale's cloud services• Collaborate with AWS partner marketing, Sales, Alliance, and DG teams to align messaging and program activation across both organizations• Manage AWS MDF and co-op marketing investments, from proposal through execution and ROI analysis• Build and maintain a campaign & events roadmap tied to AWS priorities and RapidScale's sales plays, ensuring alignment with marketing calendars and revenue targets• Partner with internal content, design, and product marketing teams to create campaign assets that position RapidScale's capabilities in the AWS ecosystem• Monitor and report on key performance indicators, including partner-sourced and partner-influenced pipeline, program engagement, and campaign ROI• Leverage customer personas, industry research, and AWS insights to continuously optimize campaign relevance and targeting• Ensure brand and messaging consistency across all AWS-related initiatives, platforms, and partner-facing properties
Qualifications:
- Bachelor's degree in marketing, communications, business, or a related discipline and 6 or more years of relevant experience in B2B technology marketing
- OR a master's degree and 4 or more years of experience
- OR 10 or more years of related experience without a degree
- Minimum 2 years of experience in partner or alliance marketing, preferably within a hyperscaler ecosystem
- Deep familiarity with AWS partner marketing programs, including Amazon Partner Network, co-op campaigns, and MDF management
- Proven ability to develop and execute integrated marketing campaigns that drive demand and influence pipeline
- Strong writing and messaging skills with experience producing co-branded content and sales enablement tools
- Data-driven with a strong understanding of Salesforce, marketing analytics, and attribution modeling
- Comfortable presenting program results to leadership and managing cross-functional stakeholder alignment
Preferred Qualifications:• Experience working with AWS field sales or co-sell teams• Prior experience in cloud services, managed services, or enterprise IT• Knowledge of ABM tools and enterprise demand generation platforms
USD 99,000.00 - 165,000.00 per year
Compensation:
Compensation includes a base salary of $99,000.00 - $165,000.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
Application Deadline: 10/02/2025
Top Skills
Abm Tools
Marketing Analytics
Salesforce
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