Company Information
We are musicians, athletes, coaches and teachers who truly believe in our mission to help people achieve their best. Our software platforms connect performers, instructors and creators enabling them to publish, teach and train using the principles of deliberate practice.
You may know us as TrainingPeaks, MakeMusic, TrainHeroic and Alfred Music. All these brands are under the Peaksware umbrella. TrainingPeaks develops software for coaches and athletes to track, analyze and plan endurance training. TrainHeroic develops software solutions for the strength and conditioning needs of coaches and athletes. MakeMusic develops software to transform how music is composed, taught, learned and performed. Alfred Music creates and publishes educational music to help teachers, students, professionals and hobbyists experience the joy of making music.
We would love to have you join our ever-growing team! All applicants will receive equal consideration for employment regardless of gender, race, national origin, age, sexual orientation, gender identity, physical disability, religion, or length of time spent unemployed.
General Summary
Reporting to the Sr. Director, Growth, the Manager, Brand Marketing is responsible for driving awareness and long term growth of our brand through brand marketing and media campaigns, strategic partnerships, sponsorships, and event activations. You will manage a team of brand marketers and work closely with the Acquisition, Lifecycle, and Product Marketing teams, and Business Development, to broaden the reach of our brand messaging.
You are a continuous learner with a hunger for knowledge. You approach challenges as opportunities to improve. You value team members’ input from all levels and you actively seek ways to support your colleagues.
Core Functions:
- Establishes team objectives and key results including success criteria and KPIs for all brand marketing efforts.
- Drive and maintain a cohesive social media strategy by providing guidelines for storytelling, developing dynamic content, increasing engagement, and reaching bigger audiences on various platforms
- Leads the development of brand marketing campaigns and storytelling to drive awareness, engagement, positive sentiment, and loyalty of our brand to new and expanded audiences.
- Develops media campaigns in collaboration with the Senior Director, Growth.
- Collaborates with the Business Development team to identify and create new partner relationships and opportunities that creates awareness across new markets.
- Ensure brand consistency: Make sure the brand message is consistent across all marketing channels
- Work with product development: Ensure new products align with the brand message
- Build relationships: Maintain relationships with company stakeholders, influencers, journalists, and media outlets.
- Work with internal and external stakeholders to define brand guidelines that reflect our values and ensure proper brand messaging and alignment across various marketing channels
Requirements
Required Qualifications:
- 5+ years of experience leading cross-functional brand marketing and partnership teams and strategies across customer segments.
- At least 5 years of experience in a brand marketing or related role
- Bachelor’s degree in Marketing, PR, or a similar field
- Strong background in brand marketing project management processes
- Strong leadership abilities, self-motivated, and goal oriented to drive growth while motivating others to do the same.
- Advanced communication and interpersonal skills with the ability to maintain key partner relationships and clearly communicate strategies across the organization.
- Strong understanding of design tools such as Figma, Adobe, etc.
- Demonstrable experience in developing effective brand marketing campaign strategies.
Don’t meet every single requirement? Don’t worry. We still want to hear from you and encourage you to apply.
The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Benefits
Compensation
Peaksware/MakeMusic is committed to fair and equitable compensation practices. The salary rang for this role in Colorado is $78,518-$130,864. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, and certifications.
This role is eligible for variable compensation, including bonus.
Benefits and Perks
Health
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Account
- Dependent Care Flexible Spending Account
- Paid Parental Leave
- Teladoc
- Employee Assistance Program (EAP)
- Additional coverage options such as accident and critical illness insurance and hospital indemnity
Disability and Life
- Company-paid Short Term Disability
- Company-paid Long Term Disability
- Company-paid Basic Life Insurance and AD&D
- Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child
Additional
- 401(K)
- 401(K) Matching
- Pet Insurance
- 9 paid holidays annually and unlimited Flexible Time Off (FTO)
- Free TrainingPeaks, TrainHeroic, MakeMusic accounts, and Alfred Music product
- Access to the Performance and Recovery Center (PARC), our on-site fitness facility
- Employee only access to on-site locker rooms and showers
- Employee only access to secure, indoor bike storage
- Access to our onsite Music Studio
- An assortment of “grab’n go” fruit and snacks as well as on tap cold brew, kombucha, and beer.
- Beautiful onsite cafe that includes indoor and outdoor seating and lounge areas.
- Access to e-bikes available exclusively to Peaksware employees
- Significant investment in resources for employee growth and development
- Corporate discounts on select gym memberships and top brand gear
- Flexible work schedule in a culture of trust
Please contact [email protected] if you require a reasonable accommodation to review our website or to apply online.
Work Environment
This job operates in a professional office environment that is well-lighted, heated, and/or air-conditioned with adequate ventilation and a noise level that is usually moderate. This role routinely uses standard office equipment such as computers, phones, photocopiers and filing cabinets.
All employees must comply with all safety policies, practices and procedures. Report all unsafe activities to your manager and/or Human Resources.
Physical Demands
While performing the duties of this job, the employee is regularly required to sit and move about the facility; use hands to handle, or feel; talk by expressing ideas by means of the spoken word; and hear by perceiving the nature of sounds. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
