Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.
We are seeking a Lead Product Marketing Manager to own go-to-market (GTM) strategy for one of Apollo’s strategic solution lines. This individual will be responsible for leading cross-functional initiatives across the entire customer lifecycle—from product sign-up and activation to retention, upsell, and expansion. This role requires deep collaboration with Product, Growth, Enablement, Lifecycle Marketing, Sales, and the broader GTM team to shape compelling narratives, refine positioning, and ensure high-impact launches and campaigns. The ideal candidate thrives in fast-paced environments, demonstrates strong ownership, and can translate product insights into scalable marketing programs.
What You'll Do- Own the end-to-end go-to-market strategy for one of Apollo’s GTM solutions, driving both product-led and sales-led growth
- Define and evolve solution positioning, messaging, value propositions and competitive differentiation that resonate with key customer segments
- Develop a deep understanding of how our customers use our platform. Define and continuously refine ideal customer profiles and personas. Synthesize market research, customer insights, and usage data to identify opportunities, influence the product roadmap, and inform GTM strategy.
- Lead product launches for your solution, including partnering with Product teams on alpha/beta tests and customer feedback loops, defining customer segmentation and go to market strategy, and partnering with Marketing teams on integrated campaign planning for full-scale general release and adoption
- Drive acquisition, activation, and retention strategies in close partnership with the Lifecycle Marketing and Growth teams, including designing onboarding flows that reduce time to first value.
- Create high-impact content, including clear and compelling messaging, product collateral, sales enablement materials, landing pages, marketing campaign materials, competitive differentiation, and customer stories.
- Develop and execute upsell and expansion strategies, in collaboration with Growth and Customer Success.
- Have a strong POV on pricing and packaging for your solution, working closely with our Pricing team to influence monetization strategy.
- Analyze usage, adoption, and revenue data to refine messaging, GTM plans, onboarding flows, and lifecycle marketing campaigns over time.
- Operate with an ownership mindset—test fast, learn fast, and scale what works
- 7+ years of experience in B2B SaaS product marketing, ideally across both product-led and sales-led GTM motions
- Proven success driving go-to-market strategy for a specific solution or product line
- Strong cross-functional collaboration—comfortable working across Product, Growth, Sales, Enablement, and Customer Success
- Excellent communicator and storyteller, skilled at tailoring messaging for different personas and channels
- Analytical and action-oriented—you know how to connect the dots between product usage, customer insights, and revenue impact
- A self-starter who thrives in fast-paced environments and has a bias for action
- Ownership mentality—you take initiative, follow through, and hold yourself to a high bar
- Experience working in a PLG company or GTM motion
- Familiarity with sales tech/revenue tech, B2B data, or outbound prospecting tools
- Curiosity and initiative in exploring how AI and automation can enhance product marketing, go-to-market strategy, campaign execution, and customer engagement.
The listed Pay Range reflects base salary range, except for sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commission/sales bonus targets and annual base salary for the role. This pay range may be inclusive of several career levels at Apollo and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.
Additional benefits for this role may include equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits.
Apollo.io is an AI-native company built on a culture of continuous improvement. We’re on the front lines of driving productivity for our customers—and we expect the same mindset from our team. If you're energized by finding smarter, faster ways to get things done using AI and automation, you'll thrive here.
Why You’ll Love Working at ApolloAt Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead.
We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.
If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you.
Learn more here!
