The Manager, Analytics - Marketing will lead the marketing analytics team and drive data-driven decision-making to optimize marketing strategies and improve campaign performance. You will oversee the development and implementation of marketing analytics initiatives, collaborating with cross-functional teams to ensure alignment between analytics and business goals. This role involves managing a team of analysts, mentoring junior staff, and ensuring high-quality data insights that support marketing objectives and business outcomes. This role is open to applicants located in Toronto, Vancouver or remote throughout Canada where we comply with our legal hiring entities. In this role, you will report to the Senior Manager, Analytics
WHAT YOU’LL DO:
- Lead the Marketing Analytics Team: Manage and oversee the daily operations of the marketing analytics team, ensuring timely delivery of insights, reports, and recommendations. Develop team goals and align them with business objectives.
- Develop and Implement Marketing Analytics Strategies: Design and implement data-driven marketing strategies that optimize customer acquisition, retention, and engagement. Ensure that analytics initiatives are aligned with broader marketing goals and business priorities.
- Cross-Functional Collaboration: Work closely with product, sales, and finance teams to integrate marketing analytics into broader business strategies. Ensure that marketing decisions are supported by data insights and inform product and business strategies.
- Drive Data-Driven Marketing Decisions: Lead efforts in campaign optimization, ROI analysis, and customer segmentation. Provide actionable insights to improve marketing performance and help prioritize marketing initiatives.
- A/B Testing & Experimentation: Oversee the design, execution, and analysis of A/B tests and other experimentation methodologies to validate marketing strategies, measure effectiveness, and refine marketing campaigns.
- Team Development & Mentorship: Mentor and develop junior analysts by providing guidance, fostering professional growth, and ensuring that best practices in marketing analytics are followed. Lead by example to maintain high team performance.
- Reporting & Dashboards: Oversee the creation and maintenance of dashboards and reports that track key marketing KPIs, such as customer acquisition cost (CAC), customer lifetime value (CLV), and conversion rates. Ensure insights are communicated clearly to leadership and stakeholders.
- Data Quality & Best Practices: Ensure the integrity and consistency of marketing data by implementing data governance and best practices for data collection, analysis, and reporting.
WHAT YOU’LL NEED:
- Extensive relevant experience in data analytics, with a focus on marketing analytics in a B2B environment leveraging SFDC for lead management and progression.
- Proven experience managing a team of data analysts and providing leadership, mentorship, and guidance in a marketing analytics environment.
- Strong proficiency in SQL, Python/R, and data visualization tools (e.g., Tableau, Power BI) for data extraction, manipulation, and reporting.
- Experience with marketing analytics platforms such as Google Analytics, HubSpot, Marketo, or Adobe Analytics to measure and optimize marketing performance.
- Expertise in A/B testing, multivariate testing, and other experimentation techniques for marketing optimization.
- Deep knowledge of customer segmentation, targeting strategies, and the ability to analyze customer behavior to improve marketing effectiveness.
- Strong ability to work cross-functionally with product, sales, and finance teams to align marketing data with business objectives.
- Proven ability to develop and implement data-driven marketing strategies, influencing product and business decisions with actionable insights.
- Exceptional communication skills, with the ability to present complex data insights to non-technical stakeholders and senior leadership.
WHO YOU ARE:
- Solution seeker: You’re focused on tackling new challenges, solving problems, and moving the business forward—and you don’t wait to be asked.
- Lifelong learner: You have a growth mindset – you’re here to learn, experiment, seek, apply, and provide feedback, share what works with your team, and move on from what doesn’t.
- Resilient adapter: In the face of change and challenges, you bring a thoughtful, calm approach, and a focus on finding the new opportunity.
- Intentional collaborator. You build positive working relationships across the business, bringing people together to foster new opportunities and to facilitate the efficient flow of information.
- Critical challenger: You have the trust in your team to ask difficult questions in order to get to the best end result.
- Active communicator: You listen actively and communicate ideas and information clearly, inclusively, and proactively.
- Integrated thinker: You look beyond your role and responsibilities to understand how your team’s work drives broader organizational goals.
- Accountable owner: You take pride in the work you’re responsible for with a mindset of ultimate accountability and reliability for the outcomes.
- Bar-raiser: You step up to help your team grow and succeed, even when that means going beyond what might be expected.
In all we do, our six guiding principles light the way:
Step Up: Dare to go beyond the expected to achieve greatness. #StepUp
One Team: Make Hootsuite a place we soar together by respecting each other's individuality, building trust, and showing up for the team. #OneTeam #FreeToBeMe
Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed
Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile
Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses
Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies
Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.
#LI-EM #LI-Remote
