Outschool’s mission is to inspire kids to love learning. In our fast-changing world, the traditional educational system struggles to meet the diverse and evolving needs of young learners. Outschool reimagines this system, offering flexible and engaging learning experiences as a supplement and alternative to traditional education. By connecting learners with a global community of teachers and peers through our online platform, we make learning personal, dynamic, and deeply human.
We've made significant strides since launching our marketplace of live online classes in 2017. Finding initial success with secular homeschoolers, we then expanded to enrichment learning to meet the needs of a wider audience, growing our business 16x since 2019. Post-pandemic, we have evolved our platform to power academic learning, incorporated AI, and have begun to grow our international community. We're proud to have served over 1M passionate learners with more than $100M in annual bookings.About The Role:
We’re seeking an experienced and data-driven Performance Marketing Manager to lead our paid social acquisition efforts. This role is critical to scaling our customer base through efficient, innovative, and ROI-focused paid social strategies. You will own the end-to-end performance of channels like Meta (Facebook/Instagram), TikTok, and emerging platforms.
You will drive campaign strategy, creative direction, audience targeting, budget allocation, test plans, and performance analysis. Ideal candidates have deep paid social experience, strong analytical skills, and a proven track record of scaling direct-response campaigns efficiently.
Core Responsibilities:
- Channel Ownership: Own all paid social channels end-to-end—from strategy to execution to performance analysis.
Campaign Management: Build, launch, and optimize campaigns across platforms (Meta, TikTok, Pinterest, etc.) to drive efficient CAC and scalable acquisition. - Creative Strategy & Testing: Partner with creative teams to develop and test high-performing ad creatives. Champion an experimentation mindset.
- Data & Analytics: Monitor and report on KPIs including spend efficiency, CAC, ROAS, and retention metrics. Run deep channel attribution analysis using internal tools or external platforms (e.g., GA, MMM, MTA).
- Audience Targeting: Develop and refine segmentation strategies using first-party and platform data to maximize reach and efficiency.
Budgeting & Forecasting: Own channel budgets and forecasts. Ensure optimal spend pacing and alignment with company growth goals. - Cross-functional Collaboration: Work closely with product marketing, data science, brand, and lifecycle teams to align growth strategies.
- Channel Innovation: Evaluate and test emerging social platforms and features to stay ahead of market trends.
Desired Experience & Skills:
- 4–6 years of experience in performance marketing with a special focus on paid social.
- Strong command of paid social platforms (especially Meta, Google and TikTok) and their respective ad managers.
- Experience with creative performance analysis and scaling UGC/content-driven campaigns.
- Demonstrated experience managing large acquisition budgets ($500K+/month).
- Experience partnering on or briefing high-performing ad creatives.
- Exceptional project management and communication skills.
- Deep analytical skills; fluency in Excel/Sheets, and familiarity with BI tools (e.g., Looker, Metabase, Google Analytics).
- Experience in a fast-paced, high-growth B2C, edtech, or ecommerce environment is a plus.
- Bachelor’s degree in marketing, business, or a related field preferred.
Nice to Have:
- Familiarity with MMM, MTA, and incrementality testing.
- Global/international performance marketing experience.
- Located in the New York area
Outschool recruits across the US and Canada, and sets employee salaries to reflect local compensation and cost of living. The anticipated salary for this position is 150-170k
We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on March 21, 2024.
Please see the independent bias audit report covering our use of Covey here.
- Shared Financial Success: Competitive salaries, stock options, retirement plans.
- Health & Wellness: Comprehensive medical, dental, vision, disability, and life insurance — plus fertility/family planning coverage and access to ModernHealth coaching & therapy.
- PTO & Family Benefits: Generous PTO and family leave policies.
- Hybrid & Remote-Friendly: Outschool has a distributed team across the U.S. and Canada and a new office in San Francisco. Bay Area–based employees work in the office part of the week and receive commute-related benefits. Team members outside the Bay Area remain fully remote, with support for expensable home office setup, internet, and weekly meals to stay connected no matter where you are.
- Lifelong Learners: Annual budgets for professional development and DEI learning; budgets for children to take Outschool classes.
- Community Impact: Outschool matches employee donations to eligible charities and supports Outschool.org’s nonprofit programs.
Outschool is an equal opportunity employer. We view diversity as a moral imperative and competitive advantage. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We plan and structure our interviews to directly assess skills and experience.
