About Four Seasons:
Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.
About the location:
Four Seasons Hotels and Resorts is a global, luxury hotel management company. We manage over 120 hotels and resorts and 50 private residences in 47 countries around the world and growing. Central to Four Seasons employee experience and social impact programming is the company’s commitment to supporting cancer research, and the advancement of diversity, inclusion, equality and belonging at Four Seasons corporate offices and properties worldwide. At Four Seasons, we are powered by people and our culture enables everything we do.
Manager, Preferred Partner Marketing
The Manager, Preferred Partner Marketing will develop new marketing initiatives that accelerate growth of our industry-leading proprietary partnership program for luxury travel agencies. This new role will drive incremental growth by understanding the value proposition, marketing opportunities and levers for the program and developing a marketing, and property guidance plan to optimize performance.
This integral role is ideal for a well-rounded, data-driven marketer with experience across a range of marketing disciplines – including digital, CRM, marketing automation, content marketing, promotions, public relations, social, recognition and loyalty. As passionate about planning as execution, this role has a strong creative eye to identify and adapt the best brand storytelling and visual assets into actionable marketing to directly impact business results across the global portfolio when and where needed.
This role will also contribute to the B2B/Strategic Partner Marketing team with other key initiatives to support the global sales organization and our strategic partners.
What You’ll Be Doing:
Program Marketing (New Initiatives)
Drive incremental travel industry partner program growth through understanding the value proposition, marketing opportunities and levers for the program agencies and advisors and designing a marketing and property guidance plan to optimize performance.
Accelerate partner revenue growth by developing and executing a global data-driven lifecycle marketing plan to target travel advisors with the right content at the right time to drive engagement and share shift, including the following initiatives:
- Activate key milestones in the partner customer lifecycle from new agency onboarding to long-term value.
- Promote suites and Villa & Residence Rentals, connecting available product with the right advisors at the right time.
- Drive program performance across all properties, targeting advisors based on destination preference and discovery.
- Maximize peak (i.e. festive, spring break) and low season travel, tracking trends and key moments in the vacation planning calendar.
- Nurture relationships with new advisors and advisors in growth markets to drive new-to-brand business.
- Leverage insights to target repeat business in collaboration with sales.
- Promote stay enhancements (i.e. food & beverage, spa) to drive ancillary revenue.
Amplify integrated brand campaigns to drive engagement from travel partners across all marketing channels, including CRM, promotions, digital, PR and social.
Program Performance and Property Performance Support
- Oversee partner performance measurement to ensure program is tracking to target.
- Proactively monitor performance by property, coach properties and activate marketing tactics to optimize overall program growth and growth across portfolio in collaboration with revenue management and sales.
- Proactively monitor marketing performance, including CRM and website, to measure and communicate impact and optimize results.
- Target regions/markets with growing partner presence and support new property openings with accelerating business.
- Allocate and track marketing budget for the program.
Digital and Marketing Content and CRM
- Inspire the next generation of advisors with brand-differentiating content, adapting the best brand storytelling and visual assets into actionable marketing across all partner platforms and touch points, including digital, CRM email, video, product education, event, video, social and print, to directly impact business results.
- Identify most relevant and compelling content across the organization that meets our strategic objectives, adapt for partner audience with compelling call to action and measure performance. This involves partnering with PR, Social and CRM teams to identify key guest marketing trends and opportunities that can be leveraged to drive partner business.
- Develop digital content calendar to effectively merchandize properties and lines of business, enhance advisor product knowledge through educational videos, and highlight booking opportunities, need periods and availability to drive suite and Villa & Residence Rental sales.
- Ensure all creative elevates the brand and aligns to our Enduring Creative Idea.
- Support any cross-functional projects to ensure they are aligned and optimized to the partner program journey.
- Develop and maintain new partner co-marketing portal. Amplify the voice of our partners with content and messaging that aligns to our strategy.
Product (LOB) Performance Support
- Collaborate with key lines of business, including Villa and Residence Rentals and Journeys (Yacht, Jet, Drive) to develop and execute multi-channel marketing initiatives targeting top travel partners.
- Collaborate with Yachts sales and marketing leads to support the B2B marketing strategy for Yacht, specifically as it relates to partner programs and enabling our sales organization with FAQs and information.
Program Differentiation
- Conduct competitive program research to identify areas of opportunity for Four Seasons.
- Design and execute customer insights initiatives to solicit customer feedback and measure customer satisfaction over time.
- Serve critical role on strategic initiatives to define and build the next evolution of our partnership program, including program design, customer experience and recognition, to support continued business growth and differentiation.
Sales Activation
- Be a subject matter expert for the program with responsibility for communicating internally and externally.
- Develop direct sales tools (slide presentations, digital brochures, etc.) as needed.
- Act as SME for partner-specific sales event communications and content, supporting content build and design where needed
- Recommend and implement semi-annual advisor recognition moments, including design and fulfillment.
- Support in the planning of annual partner council event and calls, content development and actioning outcomes.
- Additional activities as required to support this important program.
What You Bring:
- 5+ years in Marketing roles, with progressive experience in integrated campaign strategy, planning and execution.
- Broad experience across multiple marketing disciplines (CRM, Promotions, Demand Generation, B2B, Digital, Communications, and/or Loyalty Marketing) preferred.
- University or College Degree, preferably in Business, Marketing or Communications.
- Prior experience with Adobe Creative Suite (Photoshop) preferred but not required.
- Prior marketing platform experience (i.e. Salesforce Marketing Cloud, Marketo) preferred but not required.
Key Skills/ Who You Are:
- Strong technical skills –Word, Excel, PowerPoint, and capacity to learn new technologies as needed.
- Creative thinker with strong writing and visualization skills who can connect customer needs with innovative marketing strategies.
- Self-starter who can work independently to problem-solve and manage projects to completion.
- Strong analytical and revenue-driving mindset with ability to communicate strategic and tactical plans clearly and concisely.
- Demonstrated team player with ability to build strong internal and external relationships, across levels, geographies and functions.
- Ability to work in a fast-paced work environment and manage multiple tasks.
- Project and time management skills.
- Leadership and relationship-building skills.
- Digital marketing skills.
- Strong verbal and written communication skills.
- Ability to learn new and emerging technologies.
- Extraordinary attention to detail, with an eye for visuals.
- Understands sales process.
- Understands agency management.
This role will be a Hybrid working model, which will require 3 days per week in the Four Seasons Corporate Office located at 1165 Leslie Street, Toronto, Ontario #LI-Hybrid
Four Seasons is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require accommodation.
