Marketing and Sales Enablement Specialist

OUR STORY
TechInsights is the information Platform for the semiconductor industry.
Regarded as the most trusted source of actionable, in-depth intelligence related to semiconductor innovation and surrounding markets, TechInsights’ content informs decision makers and professionals whose success depends on accurate knowledge of the semiconductor industry—past, present, or future.
Over 650 companies and 125,000 users access the TechInsights Platform, the world’s largest vertically integrated collection of unmatched reverse engineering, teardown, and market analysis in the semiconductor industry. This collection includes detailed circuit analysis, imagery, semiconductor process flows, device teardowns, illustrations, costing and pricing information, forecasts, market analysis, and expert commentary. TechInsights’ customers include the most successful technology companies who rely on TechInsights’ analysis to make informed business, design, and product decisions faster and with greater confidence. For more information, visit www.techinsights.com.
WHY WORK WITH US

• Company-sponsored training and development opportunities
• Comprehensive benefits package (health, dental, vision, wellness, RRSP/401K Matching, annual fitness reimbursement)
• Flexible vacation policy
• Bring your own device program
• Community involvement opportunities through charitable alliances: https://www.techinsights.com/community-involvement
• Wellness resources and support
• Inclusive environment that prioritizes diversity, equity, and accessibility
• High-growth company driven by high performance
• Expected salary range: $53,000 - $59,000 CAD

THE OPPORTUNITY
As a Marketing & Sales Enablement Specialist, you will play a key role in maintaining data integrity within Salesforce and supporting the sales and marketing teams through efficient lead management. Your primary focus will be on reviewing and updating CRM records, communicating lead insights to sellers, and ensuring the contact lifecycle is accurately tracked and communicated. This position requires a detail-oriented individual who can bridge the gap between marketing operations and sales execution.
 
WHAT YOU’LL DO 

• Review and maintain Salesforce records to ensure accuracy and completeness.
• Update lead and contact information, including status, activity logs, and lifecycle stages.
• Notify sellers of newly qualified leads (MQLs) with relevant background and lead source context.
• Monitor and track lead progression through the funnel, flagging changes to appropriate stakeholders.
• Collaborate with marketing to ensure alignment on lead scoring and qualification criteria.
• Provide regular updates to sales and marketing teams regarding contact lifecycle status.
• Support CRM hygiene best practices and recommend process improvements when needed.
• Generate reports or dashboards to help visualize lead data and lifecycle performance.

WHAT YOU’LL BRING 

• Bachelor’s degree in Business, Marketing, Communications, or a related field.
• 3–5 years of experience working in a CRM- or sales/marketing operations-focused role, preferably in a B2B environment.
• Proficient in Salesforce with a strong understanding of lead and contact management, reporting, and lifecycle tracking.
• Familiarity with marketing automation platforms (e.g., Pardot, HubSpot, Marketo) and how they integrate with CRM systems.
• Proven ability to manage and maintain clean, accurate CRM data with attention to detail and consistency.
• Strong understanding of lead qualification frameworks (e.g., MQL, SQL) and marketing-to-sales handoff processes.
• Excellent written and verbal communication skills, with the ability to clearly summarize data and provide actionable insights to sales and marketing stakeholders.
• Comfortable working in fast-paced environments with changing priorities and multiple stakeholders.
• Analytical mindset with the ability to interpret data trends, flag anomalies, and recommend process improvements.
• Strong organizational skills and the ability to manage multiple tasks and timelines simultaneously.
• Collaborative team player who works well with cross-functional teams including Sales and Marketing.
• Self-starter with a proactive attitude toward problem-solving and continuous improvement.

As part of the recruitment process for this position, you will be required to submit your latest citizenship and/or permanent residency information. This information will be used to comply with U.S. Export Control Laws and Regulations.
WORKING ARRANGEMENT
This role is on-site in our Ottawa office.