Marketing Campaign Manager

ABOUT CIRCLE K:

Circle K delivers those little boosts that make our customers' journeys easier and more enjoyable. We bring that ambition to life every day.  At Circle K and in our marketing teams we are entrepreneurial, action-oriented and we work as one team. We value diversity and different ways of thinking and working. We're constantly learning and celebrate failure just as much as success. We take risks, try new things, and we get things done. 

POSTION OVERVIEW

The Campaign Manager role will be at the forefront of building and developing marketing strategies that bring the Circle K positioning to life, ensuring a point of differentiation amongst our competitive set.  Responsible for supporting the development, execution, and evaluation of marketing campaigns and related activities by providing analytical insights, reporting and actionable intelligence to help guide the decision-making process.

Campaign development: Leads the ideation and development process by coordinating with internal and external stakeholder resources, modeling financial impacts, and developing campaign KPI’s.

Campaign execution: Drives execution phase by presenting key reporting metrics, offering performance insights, and identifying opportunity gaps to program success.

Campaign post-mortem: Delivers evaluation of campaigns by providing key post-mortem insights, actionable learnings, and general performance reporting, partnering with internal and external partners to gather data.

WHAT YOU’LL DO

• Supports new national vendor promotions & campaigns throughout the program life cycle – concept, execution, post-mortem; provides ad-hoc support relevant to defining campaign objectives (traffic, sales, etc.)
• Develops and coordinates standard reporting/analytics deliverables for campaign initiatives; Prepares materials, documents and data related to various marketing campaigns and initiatives. 
• Work hand-in-hand with our internal & Vendor Teams to define success metrics; measure and report on the impact of our work; and develop models or analyses needed to power our work.
• Develops internal and external presentations as needed for business reviews; creates storylines and overlays strategic messages into professional presentations
• Facilitates optimal collaboration and communication with key stakeholders, both internal and external, and within the various networks of the specific campaign
• Participates in global team meetings and other forums as needed
• Ad hoc problem solving and day to day tasks as needed to support the needs of campaign initiatives
• Flexible with working hours to support global ways of working

WHO YOU ARE

You live and breathe the customer experience, gaining a deep understanding of Circle K - as well as the competitive landscape - to inform how we shape our marketing merchandising strategy. We’re looking for a new team member who strives for excellence and brings positive energy, commitment, and a “can-do” attitude to work every day.  We are so inspired by the people we surround ourselves with and we aspire to have the same be true for them.

• Outstanding ability to think creatively and identify and resolve problems
• Excellent analytical, organizational, project management and time management skills
• Must be able to adapt to rapidly changing environment, manage multiple priorities, and meet deadlines
• High level of integrity, autonomy, and self-motivation
• Must be able to perform the essential duties and responsibilities as described above
• Must be able to follow state, federal and company guidelines

PROFESSIONAL SKILLS & QUALIFICATIONS

• Bachelor’s degree in Marketing, Business or related field required, MBA preferred.
• Minimum 5 years marketing or business experience, with majority of experience coming from supporting merchandising & CPG vendors
• Intermediate BI knowledge; ability to both apply and interpret data practically for use in real-world scenarios
• Advanced skills: Word, Excel, PowerPoint, & related Microsoft suite products

PHYSICAL REQUIREMENTS

• The physical requirements described here are examples of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations will be considered that might assist those individuals with disabilities in order to perform the essential task and duties.
• While performing the duties of this job, the employee is regularly required to sit, talk and/or hear.
• The employee frequently is required to use his/her hands in order to handle or grasp items of varying weight.
• The employee is occasionally required to stand, walk, and reach with both hands and arms.

Work Environment

The work environment described below is an example of those an employee will experience while performing the essential functions of this job. Reasonable accommodations will be considered that might assist those individuals with disabilities to perform the essential tasks and functions of their job.

• The noise level in the work environment is usually moderate at a normal range
• The lighting will include natural light from the outside as well as fluorescent lighting throughout the work areas

THE ABOVE STATEMENTS REFLECT THE GENERAL QUALIFICATIONS / DUTIES AND/OR RESPONSIBILITIES NECESSARY TO IDENTIFY THE JOB AND ARE NOT NECESSARILY INTENDED TO SET FORTH ALL OF THE SPECIFIC REQUIREMENTS OF THE JOB.

NOTE:  This Job Description may change periodically as required by business necessity, with or without advanced notice to employee.

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