Supports integrated marketing campaigns, communications, customer presentations, business reviews, and sales materials. Analyzes customer, category, and industry data using CRM and market intelligence tools to identify trends and growth opportunities. Coordinates campaign timelines, deliverables, and project tracking while supporting retail marketing, trade shows, customer events, and cross-functional initiatives. Translates market insights into actionable selling recommendations and monitors campaign performance.
Affinity Group Canada is a well established successful and growing company that prides itself on being one of the premier food brokers in Canada. Since 1989, our success has been driven by the number of industry leading food manufacturers that we represent. We pride ourselves on having a dedicated sales team, strong customer service orientation, extensive product knowledge and a professional, challenging and rewarding work environment.
About the Role
Reporting to the Director of Marketing, the Marketing Communications & Insights Specialist supports marketing initiatives, customer presentations, business insights, and campaign execution across Affinity Group Canada, Affinity Group Retail, and CDC Foods. This role combines data analysis, strategic storytelling, and project coordination to drive customer growth and support business objectives.
Key Responsibilities
• Develop marketing content and support integrated marketing campaigns.
• Analyze customer, category, and industry data to identify opportunities and trends.
• Create impactful customer presentations, business reviews, and sales support materials.
• Utilize CRM platforms and industry tools such as Dataessential, Technomic, and Brizo.
• Coordinate campaign timelines, deliverables, and project tracking.
• Support CDC Foods and Retail Marketing initiatives.
• Assist with trade shows, events, and special projects.
Key Expectations
Marketing Communications & Strategy
• Support the execution of marketing campaigns and communications initiatives.
• Develop content that aligns with brand standards and business objectives.
• Monitor campaign performance and identify opportunities for improvement.
Customer Insights & Business Development
• Analyze customer, category, and industry data to identify trends and opportunities.
• Utilize CRM systems and industry platforms such as Datassential, Technomic, and Brizo.
• Develop customer presentations, business reviews, and strategic selling recommendations.
• Translate market insights into actionable sales opportunities.
Campaign & Project Management
• Coordinate campaign timelines, deliverables, and project tracking.
• Support execution of marketing plans and provide status updates to stakeholders.
• Ensure projects are completed accurately and on schedule.
Marketing & Event Support
• Support CDC Foods and Retail Marketing initiatives.
• Assist with trade shows, customer events, and special projects.
• Collaborate with cross-functional teams to support business growth.
Qualifications
• Diploma or degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in marketing, communications, analytics, or account support.
• Strong analytical, presentation, and project management skills.
• Advanced PowerPoint and Excel proficiency.
• Excellent communication and organizational skills.
• Experience with CRM systems and market intelligence tools preferred.
• Foodservice or CPG industry experience is an asset.
Affinity Group is committed to providing an accessible workplace. Accommodation is available on request for candidates taking part in all aspects of the selection process. If you require accommodation during any stage of the recruitment process, please contact us at [email protected].
Use of Artificial Intelligence in Hiring
Affinity Group Canada may use artificial intelligence-enabled tools to assist with resume screening and candidate evaluation as part of the recruitment process. These tools are designed to support, not replace, human decision-making. All hiring decisions are made by qualified members of our recruitment team.
About the Role
Reporting to the Director of Marketing, the Marketing Communications & Insights Specialist supports marketing initiatives, customer presentations, business insights, and campaign execution across Affinity Group Canada, Affinity Group Retail, and CDC Foods. This role combines data analysis, strategic storytelling, and project coordination to drive customer growth and support business objectives.
Key Responsibilities
• Develop marketing content and support integrated marketing campaigns.
• Analyze customer, category, and industry data to identify opportunities and trends.
• Create impactful customer presentations, business reviews, and sales support materials.
• Utilize CRM platforms and industry tools such as Dataessential, Technomic, and Brizo.
• Coordinate campaign timelines, deliverables, and project tracking.
• Support CDC Foods and Retail Marketing initiatives.
• Assist with trade shows, events, and special projects.
Key Expectations
Marketing Communications & Strategy
• Support the execution of marketing campaigns and communications initiatives.
• Develop content that aligns with brand standards and business objectives.
• Monitor campaign performance and identify opportunities for improvement.
Customer Insights & Business Development
• Analyze customer, category, and industry data to identify trends and opportunities.
• Utilize CRM systems and industry platforms such as Datassential, Technomic, and Brizo.
• Develop customer presentations, business reviews, and strategic selling recommendations.
• Translate market insights into actionable sales opportunities.
Campaign & Project Management
• Coordinate campaign timelines, deliverables, and project tracking.
• Support execution of marketing plans and provide status updates to stakeholders.
• Ensure projects are completed accurately and on schedule.
Marketing & Event Support
• Support CDC Foods and Retail Marketing initiatives.
• Assist with trade shows, customer events, and special projects.
• Collaborate with cross-functional teams to support business growth.
Qualifications
• Diploma or degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in marketing, communications, analytics, or account support.
• Strong analytical, presentation, and project management skills.
• Advanced PowerPoint and Excel proficiency.
• Excellent communication and organizational skills.
• Experience with CRM systems and market intelligence tools preferred.
• Foodservice or CPG industry experience is an asset.
Affinity Group is committed to providing an accessible workplace. Accommodation is available on request for candidates taking part in all aspects of the selection process. If you require accommodation during any stage of the recruitment process, please contact us at [email protected].
Use of Artificial Intelligence in Hiring
Affinity Group Canada may use artificial intelligence-enabled tools to assist with resume screening and candidate evaluation as part of the recruitment process. These tools are designed to support, not replace, human decision-making. All hiring decisions are made by qualified members of our recruitment team.
Similar Jobs
Cloud • Information Technology • Internet of Things • Machine Learning • Software • Cybersecurity • Infrastructure as a Service (IaaS)
Develop and integrate scheduler, baseband, and radio resource management software for 5G/6G Cloud RAN vDU systems. Translate 3GPP standards into reliable embedded real-time software, debug complex issues, create development tools, and contribute to testing, documentation, CI/CD, and AI/ML-enabled RAN solutions.
Top Skills:
3Gpp5G6GAi/MlBashCC++Ci/CdCloud RanEmbedded SystemsGerritGitGitlabJenkinsLinuxmacOSPdcpPythonReal-Time SoftwareRlcRrmVdu
eCommerce • Fashion • Retail • Sales • Wearables • Design
Serve as a Coach brand ambassador by providing personalized luxury-retail styling and sales service. Build client relationships, meet individual and team sales goals, use POS and clienteling tools, process transactions, and support omnichannel selling. Handle inventory receiving, replenishment, visual merchandising, cash wrap, stockroom organization, and online pickups while maintaining store standards. Work collaboratively in a fast-paced environment with flexible availability, including nights, weekends, holidays, and peak seasons.
Top Skills:
Clienteling ToolsIpadLaptopMobile PosPosShort-Form VideoSocial Selling PlatformsWalkie-Talkie
Artificial Intelligence • Cloud • Computer Vision • Hardware • Internet of Things • Software
Lead and develop a Canada Scaled Customer Success team to drive onboarding, adoption, expansion, and renewals via digital scale programs. Hire and coach CSMs, manage KPIs/OKRs, improve processes and tooling, collaborate cross-functionally, and escalate high-stakes customer moments to ensure measurable customer outcomes.
Top Skills:
CRMCs PlatformDigital Engagement ToolsGainsightProduct AnalyticsTotango
What you need to know about the Ottawa Tech Scene
The capital city of Canada and the nation's fourth-largest urban area, Ottawa has proven a rapidly growing global tech hub. With over 1,800 tech companies, many of which are leaders in their sectors, the city's tech talent now makes up more than 13 percent of its total workforce. This growth is driven not only by the big players like UL Solutions and Dropbox, but also by a thriving startup ecosystem, as new businesses emerge to follow in the footsteps of those that came before them.
