About the Role
The SEA Category & GTM Marketing Manager drives sustainable category growth across Southeast Asia through close partnership with both local subsidiary and distributor‑led marketing teams across SEA.
This role is a regional cluster Category leadership role for Southeast Asia, responsible for shaping and leading SEA‑specific category strategy, and translating global direction into commercially sound, locally relevant category choices. In addition, the role holds direct Go‑To‑Market (GTM) ownership for select SEA markets while partnering closely with distributor‑led GTM teams in other markets to influence execution.
SEA Category responsibilities:
Define and own the long‑term category vision and growth strategy, grounded in deep consumer insight, market dynamics, and portfolio opportunities.
Driver of category roadmap, including innovation strategy, portfolio roles and pricing architecture.
Partner with Global Category and local teams to shape products, propositions, claims, and creative platforms that are strategically differentiated, scalable, and aligned to category growth objectives.
Set clear category growth choices, ensuring coherence across brands, segments, channels, and price tiers. Proactively translate evolving consumer, competitive, and channel trends into strategic adjustments to sustain long‑term relevance and growth.
Go-to-Market responsibilities:
Provide marketing leadership for the market, ensuring category and brand strategies translate into delivery of our P&L.
Driver of commercial performance agenda, setting success metrics, reviewing results versus plan, and steering strategic interventions to close gaps and accelerate growth.
Lead decision‑making on portfolio prioritisation, go-to-market strategy, marketing investment allocation, balancing short‑term delivery with long‑term brand growth.
Drive strong governance of marketing and innovation investment, ensuring resources are deployed against the highest value growth opportunities and deliver clear return on investment.
Establish a performance‑ and accountability‑led culture, ensuring marketing leadership focuses on commercial outcomes, business impact, and enterprise value creation.
About you:
Skills & Experience
- Bachelor’s degree in Marketing, Business, or a related field.
- 10+ years of experience in brand management experience, ideally within consumer electronics, FMCG, or a premium brand environment.
- Proven ability to set category strategy and lead commercial outcomes at market level.
- Strong commercial acumen, including P&L ownership, investment governance, and ROI thinking.
- Experienced in leading multi-market campaigns and brand planning.
- Confident influencing senior stakeholders across functions and external partners.
- Strategic, outcome‑driven leader with an enterprise mindset.
- Willingness to travel internationally as required
Traits
- Enterprising, proactive, and adaptable to change.
- Strong problem-solving and organizational skills.
- Proactive, able to work independently and as part of fast paced team environment
- Calm under pressure
- Unafraid to challenge constructively, or receive feedback
- An ability to influence with clear, informed and logical storytelling
- Culturally aware, with a keen understanding of the Southeast Asian market.
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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
