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Position Summary
The Marketing Manager is responsible for the management of the social media platforms, websites, marketing campaigns, events, and collateral. The Marketing Manager supports the Sales, Sales Operations & Marketing organization and functions as a support to ensure delivery of sales goals, revenue, and margin growth.
Key Responsibilities:
Reporting to the Director of Marketing, this position supports the achievement of Archway’s business goals.
Paid social campaigns - monitor paid social campaigns for accuracy and efficiency
Analyze campaigns for accuracy/efficiency in terms of gains/leads or information interaction
Manage paid search budgets on top-tier search engines (Google, Facebook, etc) to improve the visibility of the company online
Online advertisements
Build relationships with publishers/journals/online media to promote Archway
Work with: Developer Tools, Google Analytics, HubSpot
Participate in the development of trends reports, social platform updates
Review and manage data for reports; identify trends and insights through research
Stay up to date on top trends, build out concepts for new media
Identify trends/insights and provide best practices and recommendations to senior management
Website administrator - manage plug-ins, content, and distribution
Test and implement SEO (updates) with original content
Copywriting and continuous improvement
Keep competitor/successful industry website content execution database, stay updated on the latest web trends
Web analytics, Google Analytics, Hubspot, etc.
Website conversion rate utilizing web analysis tools
Create a planned approach to increase the quality of content / determine the impact of content campaigns, paid search ad campaigns
Organize promotional events, trade shows, and other venues, coordinating with teams to ensure prompt delivery of materials, etc.
Create blog posts, imagery, video execution, print collateral build stories in multiple platforms
Keep updates consistent and fact-check changes
Consult and collaborate with different departments to create items that reflect our capabilities through video, photography, and company-wide used graphics (eg, process flows)
Build and report monthly production goals
Managing RFP repository
Organization of resources:
Corp Documents
Case Studies, Presentations & Success Stories
Pull bids for outsourced services
Marketing calendar execution
RFP & Proposal support
Manage internal announcement
Manage inquiries from Archway.com and distribute to the appropriate party.
Manage anonymous Q&A.
Help organize Townhall presentations
Qualifications
Bachelor’s degree in marketing or related field
Minimum 2 years of experience in Marketing
- Experience working in advertising, sales, and marketing environments
- Hands-on experience in content management
High energy and comfort working in a fast-paced environment
- Superior presentation and written communication skills
- This is a hybrid role with remote flexibility and regular travel to industry trade shows, client sites, and company events. Ideal for someone who enjoys a dynamic schedule, building in-person relationships, and representing the brand at high-impact events.
Advatix®, Inc. is one of the world’s leading providers of e-commerce Supply Chain and Logistics Consulting Services and Solutions that enable its clients to transform their operations for speed, service, and cost of fulfillment and delivery of goods and services. We are committed to an inclusive workplace that does not discriminate against race, nationality, religion, age, marital status, physical or mental disability, sexual orientation, gender, or gender identity. We believe in diversity and encourage any qualified individual to apply. We are an EEOC Employer.
