The Marketing Manager oversees marketing strategies to enhance customer experience, manages budgets, promotes events, and maintains tenant relations.
Who We Are
RioCan is one of Canada's largest Real Estate Investment Trusts (REIT). We own, manage and develop retail-focused, increasingly mixed-use properties in Canada's major markets. We pioneered the REIT concept over 30 years ago and have transformed Canadian real estate.
We are proud to be recognized as one of Canada's Greenest Employers and a Greater Toronto's Top Employer. At RioCan, you can build a career with real impact and longevity. You get the stability and resources of an established company and the entrepreneurial and collaborative spirit of a start-up. Life at RioCan is dynamic and fast-paced. We know that great ideas can come from anywhere, and we empower our people to suggest and implement them. We value different voices and perspectives and appreciate that the unique backgrounds and identities we each bring to our jobs make the whole business stronger.
POSITION OVERVIEW:
This role is located at our Tanger Outlets location in Ottawa and reports to AVP, Marketing. It is responsible for overseeing the day-to-day marketing of the Centre including all Tanger-related programming. The role will positively contribute to Centre NOI Growth via the development of traffic driving programming, and subsequently securing on-site activations, sponsorship and advertising opportunities resulting in a greater overall customer experience for shoppers and tenants alike.
RESPONSIBILITIES:
- Develop and implement annual marketing plan, events, and budget.
- Prepare, monitor and maintain marketing budget, including assisting with financial reporting pertaining to variances, sales analysis and more.
- Implement promotions, which attract customers to the Centre and maximize income potential.
- Track progress and evaluate results of programs to determine effectiveness.
- Manage Gift Cards, & TangerClub.
- Liaise with shopping Centre staff, tenants, customers, and suppliers.
- Liaise with area businesses, events, tourist attractions, hotels and local chamber offices to encourage shopping visits.
- Assist in the design, content and creation of promotional materials.
- Work with media agency to develop targeted advertising/media plan.
- Manage internal and external promotional signage including billboards and digital directories.
- Maintain and update property website, Facebook, Instagram and external website listings.
- Actively create and sell media and sponsorship opportunities in order to achieve ancillary revenue goals.
- Perform accounting duties for marketing programs inclusive of payables, receivables, income statements and budget reconciliations.
- Cultivate strong tenant relations, work with General Manager to host quarterly meetings, communicate via newsletter and provide tenants with support needed to be successful
- Assist General Manager, Assistant Property Manager, & AVP Marketing as required.
- Other duties / projects as required.
QUALIFICATIONS:
- Completion of University/College Diploma or relevant Certificate Program;
- Minimum 4 years previous relevant experience in marketing, retail, or sales;
- Strong written and verbal communication skills;
- Proven leadership skills and the ability to successfully manage people;
- Up-to-date with innovative and current marketing trends;
- Intermediate to advances skills in Microsoft suite and social platforms such as Facebook, Instagram, Canva, etc;
- Strong focus on delivering results and providing exceptional customer service;
- Strong problem solving skills;
- Detail oriented.
Why join RioCan?
We believe in rewarding you for what you do and investing in your career and long-term success. Our total rewards and perquisites program is designed to fit and enrich your life physically, emotionally, financially, and socially. We offer eligible employees:
Work / Life Balance that prioritizes YOU. Enjoy a hybrid work model with flexible work hours, an extra-long weekend with our RioCan Cares Day, and half days before every long weekend in the summer.
Professional Growth and Development that includes a continuing education reimbursement, a mentorship and leadership development program, on-demand online learning, and cross-training opportunities.
An Extensive Health and Benefits Program that includes health and dental benefits for you and your family starting on day one, a healthcare spending account, an employee family and assistance program, virtual healthcare, and other resources.
A Comprehensive Retirement Program to help prepare our employees for the future. This includes matching employee contributions in a retirement savings plan, pension plan, and an employee unit purchase plan.
Additional Perks and Benefits that include paid time off, parental leave top-up, various employee discounts, employee referral and recognition programs, and opportunities to participate in community initiatives, committees, and social events throughout the year.
We are committed to creating a diverse and inclusive work environment where all employees are valued, included, and empowered to do their best work and bring great ideas. People are at the core of who we are, and we respect that they have taken all paths to get here. RioCan welcomes applications from all candidates and is committed to providing accommodations for people with disabilities. If you require accommodation at any stage of the application process, please let us know, and we will be happy to work with you to meet your needs.
You can visit us at www.riocan.com and follow us on LinkedIn to learn more about who we are and what a career at RioCan can look like for you.
Top Skills
Canva
Facebook
Instagram
Microsoft Suite
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