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Who we are
At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.
Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.
See yourself at Twilio
Join the team as Twilio’s next Marketing Operations Manager on the Marketing Operations team.
About the job
This role is a cross-functional team player responsible for architecting and managing the data, systems, and processes to increase the effectiveness of our B2B and PLG marketing efforts. This person will play a key role in integrating technologies and leading initiatives that improve the performance of our marketing funnel.
Responsibilities
In this role, you’ll:
- Own internal tools and processes that support growth marketing initiatives and ensure seamless integration across Marketo, Salesforce, Workato and any other supporting tools required to support these initiatives.
- Ensure seamless data flow and integrations across our various systems, including Marketo, Salesforce, 6sense, and product platforms.
- Ensure data is properly collected and shared across Marketo instances while maintaining best practices around Marketo architecture, data governance and privacy.
- Implement and administer marketing technologies using best practices that primarily focus on demand creation and capture.
- Oversee and optimize the marketing technology stack, including Marketo, Salesforce, Inflection.io, Customer.io, and other relevant tools.
- Build strong working relationships with marketing and cross functional stakeholders.
Qualifications
Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!
Required:
- 5+ years of Marketing Operations experience with a deep technical understanding of Marketo.
- Understanding of typical B2B sales and marketing funnels, definitions, and processes.
- Strong technical problem-solving skills to identify and address issues impacting integrations and data flows across the MarTech stacks.
- Experience with Marketo to Salesforce custom integrations and API webhooks.
- Experience across marketing tech stack including: Marketo, CRM (Salesforce preferred), CDP (Segment preferred), 6sense.
- Excellent written and verbal communication skills with experience navigating complex organizations to generate buy-in for ideas.
Desired:
- Marketo Certified Expert
- Experience with automation tools such as Workato
- Understanding of B2B Product-led growth (PLG) marketing
Location
This role will be remote based in Alberta, British Columbia, or Ontario, Canada.
Travel
We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.
What We Offer
There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.
The estimated pay ranges for this role are as follows:
- Based in British Columbia.: $88,900 - $111,100 CAD.
- This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.
The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.
Twilio thinks big. Do you?
We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.
So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions.
Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.
Twilio is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [email protected].
