Marketing Operations Specialist

See yourself at Twilio

Join the team as Twilio's next Marketing Operations Specialist.

Who we are & why we're hiring

At Twilio, we're shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you're part of a vibrant, diverse team making a global impact each day. As we continue to revolutionize how the world interacts, we're acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

About the job

The Marketing Operations Specialist position is needed to coordinate the end-to-end execution of global marketing campaigns. Reporting to the Manager, Marketing Operations, this role will oversee email communication governance, serve as the primary point of contact for internal teams and external partners, analyze campaign performance, and lead campaign betterment program audits. 

This position will play a critical role in driving campaign success, optimizing workflows, and contributing to the growth and effectiveness of global marketing efforts.

Responsibilities

In this role, you'll:

• Coordinate the Campaign Operations team's email calendar, ensuring alignment with communication governance standards, deadlines, and campaign prioritization.
• Act as the primary point of contact for internal teams, resolving campaign-related questions and issues that arise during campaign execution.
• Enable external partners to execute campaigns efficiently by answering questions, troubleshooting issues, and approving deliverables.
• Ensure strict adherence to audience segmentation and targeting guidelines for all campaigns to improve precision and effectiveness.
• Track and analyze campaign results, producing regular reports that summarize key performance metrics, insights, and actionable recommendations.
• Lead Campaign Operations program audit work, identifying project scope and managing project timelines.

Qualifications 

Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having "desired" qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2+ years of experience in campaign management, marketing operations, or project management.
• Experience building a variety of campaign asset types (e.g., email, landing page, form, segments).
• Familiarity with project management tools (e.g., Jira) and marketing automation platforms (e.g., Marketo, Salesforce).
• Proven ability to deliver campaign requests from inception to completion, balancing multiple priorities in a fast-paced environment.
• Strong organizational and time-management skills, with a focus on meeting deadlines and managing cross-functional workflows.

Desired:

• Excellent written and verbal communication skills.
• Relevant certifications such as Marketo Certified Expert are advantageous.
• Familiarity with customer segmentation, targeting, and personalization in campaigns.

Location

This role will be remote, and based in Canada, within the providences of Alberta, British Columbia, or Ontario.

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.

What We Offer

There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values - something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now!

If this role isn't what you're looking for, please consider other open positions.

Other Notes: 

*Please note this role is open to candidates outside of British Columbia. The information below is provided for candidates hired in those locations only.

The estimated pay ranges for this role are as follows:

• Based in British Columbia. : CAD 73,400.00 - CAD 91,800.00

The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.

Applications for this role are intended to be accepted until January 30, 2025 but may change based on business needs.