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Marketing Operations Sr. Manager / Lead
Job Summary:
The Marketing Operations & Technology Manager is responsible for optimizing marketing processes, managing technology platforms, and ensuring data-driven decision-making to enhance campaign performance and marketing effectiveness. This role plays a critical part in improving efficiency, implementing automation, and ensuring seamless integration between our marketing technology and data ecosystem including HubSpot, Salesforce, BigQuery, Google Analytics, and other MarTech tools to drive marketing success.
A key focus of this role is HubSpot administration and optimization, as well as leading the strategy and execution of Marketing reporting and data analysis with expertise in data visualization tools (PowerBI, Google Looker Studio, Tableau) to provide marketing insights. The ideal candidate has expertise in marketing automation, CRM systems, analytics, and project management, with a strong technical understanding of HubSpot operations and data-driven decision-making.
Key Responsibilities:
- HubSpot Administration & Optimization
- Serve as the HubSpot owner and administrator, ensuring proper configuration, integration, and optimization for marketing campaigns.
- Manage HubSpot workflows, lead scoring models, and automation sequences to improve lead quality and campaign efficiency.
- Ensure seamless integration between HubSpot and CRM (Salesforce preferred), as well as other marketing technology tools.
- Develop and enforce best practices for lead management, segmentation, and reporting within HubSpot.
- Train and support marketing teams on HubSpot best practices, analytics, and automation capabilities.
- Data, Analytics & Reporting
- Utilize BigQuery to analyze large-scale marketing data sets and generate actionable insights.
- Build dashboards and reports in Google Looker Studio, Tableau, or Power BI to track marketing performance and ROI.
- Implement and refine marketing attribution models to measure the effectiveness of marketing efforts and optimize budget allocation.
- Track, analyze, and report on key marketing performance metrics, including lead generation, pipeline contribution, and campaign ROI.
- Work closely with stakeholders to identify data gaps, improve reporting accuracy, and drive data-driven marketing strategies.
- Marketing Technology & Process Optimization
- Own and optimize marketing automation processes, ensuring efficiency, scalability, and lead conversion.
- Maintain data hygiene, segmentation, and enrichment to improve targeting and personalization.
- Evaluate and implement new marketing technologies to improve campaign execution and measurement.
- Establish and document best practices for marketing operations, automation, and reporting.
- Cross-Functional Collaboration & Compliance
- Work closely with Sales Operations and RevOps to ensure smooth lead handoff, tracking, and closed-loop reporting.
- Collaborate with Demand Generation, Digital Marketing, and Content teams to align HubSpot, data, and analytics with marketing strategies.
- Manage relationships with vendors and external partners for marketing technology solutions and integrations.
- Ensure compliance with data privacy regulations (GDPR, CCPA) and industry best practices.
Qualifications & Experience:
- 7+ years of experience in Marketing Operations, Marketing Technology, or related roles.
- Strong expertise in HubSpot (certifications preferred) and marketing automation best practices.
- Experience with BigQuery for querying and analyzing large marketing data sets.
- Proficiency in data visualization tools (Google Looker Studio, Tableau, Power BI) for marketing reporting and insights.
- Strong knowledge of CRM systems (Salesforce preferred) and marketing technology integrations.
- Experience with marketing performance metrics, attribution modeling, and lead lifecycle management.
- Strong problem-solving and project management skills to drive operational efficiency.
- Familiarity with data privacy laws (GDPR, CCPA) and compliance requirements in marketing operations
Preferred Skills
- Experience with Customer Data Platforms (CDPs) or Data Management Platforms (DMPs).
- Familiarity with A/B testing, conversion rate optimization, and web analytics.
- SQL, Python, or other data analysis skills are a plus.
- HubSpot, Google BigQuery or Salesforce certifications are a plus.
Why Join Us?
- Opportunity to own and optimize HubSpot and drive marketing technology success.
- Work at the intersection of marketing, technology, and data analytics.
- Fast-paced, collaborative environment focused on innovation and efficiency.
- Hands-on access to cutting-edge MarTech tools and data analytics platforms.
- Career growth and leadership opportunities in Marketing Operations and Analytics.
What you need to know about the Ottawa Tech Scene
The capital city of Canada and the nation's fourth-largest urban area, Ottawa has proven a rapidly growing global tech hub. With over 1,800 tech companies, many of which are leaders in their sectors, the city's tech talent now makes up more than 13 percent of its total workforce. This growth is driven not only by the big players like UL Solutions and Dropbox, but also by a thriving startup ecosystem, as new businesses emerge to follow in the footsteps of those that came before them.
