Marketing Program Manager
Location: Remote
Employment Type: Full Time
Salary: $41,080 CAD
At Alorica, we exist to make lives better…one interaction at a time by creating insanely great customer experiences. We’re looking for a talented Demand Generation Marketing Manager to join our growing marketing team and bring a passion for connecting buyers and brands.
In this role you will be responsible for developing the vision and enablement of integrated marketing and sales initiatives, while providing technical expertise and guidance related to lead journey flows. This will mean making recommendations for continual improvements to the customer lifecycle journey across account-based marketing, vertical, and brand campaigns.
As a team player, it will also mean working collaboratively with Creative, Marketing Managers, IT, and Internal Clients to collaborate, identify, design, and implement effective, engaging solutions.
Responsibilities:
- Planning, coordination and execution of lead-gen and account-based marketing focused campaigns that enable us to expand awareness of Alorica’s services and products, accelerate our segmentation strategies, dominate the digital landscape, and drive greater personalization that creates demand and fills the funnel.
- Help influence and shape our digital strategies across channels/platforms such as: paid media, account-based marketing, email marketing, lead generation & nurturing, web and social media; working cross-functionally to ensure all strategies are in support of each other.
- Provide the marketing team with the operational support to launch, track, and optimize their programs.
- Optimize the lead management process including documentation of campaign execution, leads management, automation, and process flows. Help improve scoring models and lifecycle management for leads by facilitating sales handoff, prioritization, and automated nurture programs.
- Stay up to date on the latest digital platforms and approaches for analytics and data collection including cookie, third party pixels, etc. in compliance with local and global regulations and requirements.
- Evaluate and recommend new tools or methodologies to enhance the digital marketing capabilities of the business.
Qualifications:
- B.A. degree in Business, Marketing, Communications, or related field
- 3-5 years experience of digital marketing experience
- Experience with ABM campaign management and execution
- Comfortable with key MarTech stack: Salesforce, Pardot, Demand base, Google properties, ZoomInfo, LinkedIn Sales Navigator, and others
- I love staying up on digital trends and making recommendations on how and when to use those technologies to meet our digital needs.
- Exceptional collaboration, teamwork, and interpersonal skills
- Strong project management experience including the ability to prioritize, multi-task, and execute quickly while adhering to best practices in a fast-paced environment.
- Experience in keyword research, bid management, and campaign optimization techniques a plus.
WHY ALORICA?
Our culture shows up in how we work together, support each other, and show up for our clients. We're bold enough to challenge how things have always been done, committed to delivering results that matter, and passionate about making customer experiences that actually work.
TIDE is our connection group built around real conversations, shared experiences, and genuine belonging. MLBA (Making Lives Better at Alorica) is our employee-led nonprofit where local teams raise funds and support colleagues and communities when it matters most. We don't just talk about culture—we build it, live it, and keep making lives better every day.
What We Offer:
- Competitive base pay with performance-driven incentives
- Comprehensive benefits including medical, dental, vision, and 401(k)
- Career development through Alorica Academy's open-access courses
- Real opportunities to grow within a global organization
- Access to our employee assistance program
- A collaborative, inclusive culture where innovation happens
Our Values
Bold – We challenge conventions and take smart risks
Relentless – We deliver results, no matter what it takes
Connected – We work as One Alorica because we're stronger together
True – We show up as our authentic selves, every single day
Ready to Join Us?
If you're looking for a place where your expertise matters, your voice is heard, and your work drives real impact, let's talk.
Apply today!
Equal Opportunity Employer – Veterans/Disabled
DISCLAIMER: The above information has been designed to indicate the general nature and level of work performed by employees in this classification.
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