The Marketing Strategist will develop full-funnel marketing strategies for B2B SaaS brands, driving demand through data analysis, channel strategies, and collaborative execution, ultimately enhancing brand growth.
Superside is looking for a Marketing Strategist to help B2B SaaS brands—like Zapier—cut through the noise, drive demand, and own their enterprise positioning. We’re not just running campaigns; we’re building full-funnel strategies that blend performance marketing with bold brand storytelling.
This is a high-impact role where you’ll shape how we deliver marketing strategy at scale. Our creative and executional services are proven, but marketing strategy is a newer offering—meaning we’re defining the playbook as we go. You’ll need to think fast, experiment often, and continuously prove value to our customers.
What You'll Do
- Build full-funnel marketing strategies that drive demand and long-term brand growth for B2B SaaS brands.
- Conduct audience research, competitive analysis, and data deep dives to sharpen targeting and messaging.
- Define channel strategies across LinkedIn, Google Ads, YouTube, X (Twitter), industry newsletters, and programmatic platforms.
- Craft messaging frameworks and creative recommendations that resonate with enterprise buyers.
- Partner with Creative, Project Management, and Customer Success teams to turn strategy into execution.
- Lead campaign planning, budgeting, and optimization to drive measurable results.
- Use AI-powered insights, automation, and A/B testing to enhance marketing performance.
- Analyze campaign data and deliver actionable recommendations that make an impact.
- Contribute to thought leadership, positioning Superside’s Marketing Strategy team as the go-to for B2B brands.
What You'll Need To Succeed
- 5+ years of experience in marketing strategy, paid media, or brand positioning (SaaS, consulting, or agency experience preferred).
- Deep understanding of B2B marketing funnels—from demand creation to lead conversion.
- Proven expertise in multi-channel paid media (LinkedIn Ads, Google Ads, YouTube, and more).
- Experience developing brand strategies and messaging frameworks that help B2B brands stand out.
- Analytical mindset—you know how to turn data into strategy.
- Strong stakeholder management and presentation skills—you can align teams and sell ideas.
- A bias for action—this is a fast-moving, customer-facing role where impact matters.
Why Join us?
Superside's vision is to create equal opportunities globally by accelerating the world’s transition to online work. With that in mind, we're building a fully remote company that attracts people where they are.
Remote-first. Customer-led.
Remote isn’t just a perk; it’s how we deliver better for customers. We are fully committing to our customers by hiring top talent and collaborating seamlessly across time zones.
Global team, local impact.
Join a community of 60+ nationalities working across time zones, cultures, and disciplines, all aligned on doing great work for great brands.
High performance, low ego.
Work in a fast-paced, high-trust environment where feedback is direct, growth is constant, and kindness leads collaboration.
Impact meets opportunity.
We’re in the sweet spot — big enough to be stable, small enough for you to shape what’s next. Your ideas will matter here.
Grow fast. Lead well.
You’ll gain mentorship, take on real responsibility, and grow your career while helping us disrupt a global industry.
About Superside
Superside is the leading AI-powered creative company that quickly and cost-effectively enhances in-house functions. We help over 500 ambitious brands get great creative concepts done at scale. Built to be an extension
of in-house teams, we unbottleneck marketing and creative teams so they can move faster and drive more reliable creative performance.
Superside is a fully remote company with over 700 team members working across 60+ countries and 13 timezones.
Learn more at superside.com
Diversity, Equity and Inclusion
We’re an equal-opportunity company. All applicants will be considered regardless of ethnicity, appearance, religion, gender identity, sexual orientation, national origin, veteran or disability status.
Top Skills
A/B Testing
Ai-Powered Insights
Google Ads
Linkedin Ads
Marketing Automation
Youtube
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