The CoxNext Media Strategist position will manage various advanced digital platforms to drive media strategies. This person will run point for strategic pre-planning, campaign architecture, onboarding and post campaign insights for Google Ads and social media campaigns (Facebook/Meta, LinkedIn, Snapchat, TikTok, Pinterest). This person will be an analytical thinker and flexible team player with an understanding of search engine and social media marketing to join our paid media team. Applicant will have an opportunity to help grow a full-service digital marketing company specializing in branding, traffic acquisition, and conversion optimization.
**Candidates must reside within a commutable distance of the Atlanta office.**
Responsibilities:
- Conduct keyword, audience demographic, and competitor research.
- Manage and perform maintenance on keyword bids, daily and monthly budgets, impression share, quality score, conversions, negative keyword lists, and other important account metrics.
- Actively implement and manage paid search and social to the clients' weekly, monthly and quarterly budget goals.
- Maintain high levels of current knowledge of best practices and strategies in the management of online paid media.
- Develop media campaign strategies to align with client KPIs.
- Ensure campaign architecture aligns with client campaign goals.
- Exhibit a solid understanding of key client information including general business strategy, industry topics, products and services offered, key customers and competitors in the marketplace.
- Establish projections and estimates based on varying budgets, scenarios or goals - for both existing clients and potential clients
- Onboard campaigns and follow QA process.
- Formulate campaign strategies, researching keywords & potential marketing channels, analyzing competitors, and testing.
- Ongoing account optimization, including structure and targeting improvements (geo, targeting, day-parting, and URL).
- Analyze and use data to A/B test and make informed decisions across all dimensions.
- Develop and create quarterly business reviews which outlines performance, insights from testing, and key strategic opportunities. Communicate performance results and strategy recommendations to the sales & secure buy-in from decision makers.
- Utilize analytics and attribution tools to develop insights and action items intended to improve performance and meet client KPIs.
- Maintain certifications relevant to line of business.
- Day to day platform point of contact for vendor, finance and sales collaboration
- Acts as a subject matter expert on campaign best practices and industry updates.
- Acts as a gate-keeper in identifying red flags and recommending proactive solutions to mitigate risk. Resolve platform and campaign issues pro-actively and expediently; work cross departmentally for issue resolution when needed.
- Attend internal and external sales and client calls as needed.
Minimum Qualifications:
- Bachelor's degree in a related discipline. The right candidate could also have a different combination, such as 4 years' experience in a related field
- Experience managing client advertising for another website or digital business.
- Intermediate Excel knowledge
- Experience with Google Tag Manager
- Excellent analytical skills
- Strategic Thinking
- Strong teamwork, communication and brain-storming
- Good troubleshooting skills and a love of solving problems
- Ability to adapt quickly and seamlessly in an ever-changing environment
Preferred Qualifications:
- Bachelors degree in Business, Marketing, Economics or related field
- The ideal candidate will have at least 1 year of experience managing pay-per-click (PPC/SEM) and paid social media campaigns
- Google Ads, Facebook, Google Analytics Certification
USD 54,200.00 - 81,400.00 per year
Compensation:
Compensation includes a base salary of $54,200.00 - $81,400.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
About Cox
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.
