Description
Hybrid: - Position does not require an employee to be on-site full-time but the general expectation is that the employee be onsite three (3) days a week to the Oshawa office of General Motors of Canada Company.
The National Marketing Communications Manager supports the BUICK GMC Canada Marketing team by developing and executing strong, insights and data based communication solutions for the Canadian Market. The key focus of the role is the development of go-to-market communication plans across the entire brand portfolio including new product launches and sustain campaigns for both brand and retail.
This role collaborates with the US communications teams and our agency partners to execute across multiple communication touch points including, but not limited to, Broadcast, experiential, digital and social platforms. In addition, this role manages all Buick & GMC Sponsorships and shared management of Auto Shows execution. The National Marketing Communications Manager also oversees the brand's efforts to increase awareness, build brand equity and collaborate across the organization to drive business objectives and execute long term strategies.
If you are an innovative leader that is passionate about winning and highly effective at working with others, we'd love to hear from you.
Job Duties
- Responsible for developing and implementing new and effective marketing strategies to drive engagement, conversion and brand equity
- Establish the annual marketing communications objectives Canada (leveraging U.S. and unique to Canada assets and platforms)
- Develop & manage brand/retail communication budget (production & media), including calendar year forecast / outlook and approver for all brand related costs
- Develop communications messages based on critical product attributes and market trends to provide foundation for consumer messages.
- Responsible for CAOR agency scope for Canada
Additional Description
Qualifications
- Understanding of brand positioning, digital marketing, media planning/buying and social platforms
- Overall understanding of regional consumer behavior and trends
- Ability to effectively manage the budget process
- Robust understanding of Marketing & Sales process at an Automotive OEM or related field
- Brand & Media awareness - a clear understanding of brand metrics, media buying and marketing mix
- Automotive experience preferred, or at a minimum, experience in large, corporate categories (ie. Telecommunications, Banking, etc)
- Demonstrated experience/knowledge of Tier 2 retailers
Experience/Education
- University degree (business/marketing/advertising)
- 7 to 10 years of integrated Marketing and/or Advertising experience in a corporate or advertising agency or combined environment
- Minimum two to five years leading direct reports and or agency partners
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.
Benefits Overview:
- The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others
- Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave;
- Healthcare, dental, and vision benefits;
- Life insurance plans to cover you and your family;
- Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement;
- GM Vehicle Purchase Plan for you, your family and friends.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging for all employees. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is proud to be an equal opportunity employer and is committed to providing a workplace that is free of unlawful discrimination.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
