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The Paid Media Manager directly impacts Wave’s business results through the execution of paid media initiatives, analyses, and experimentation. They are accountable for Wave’s paid search & paid social initiatives and analytics.
Here's how you'll make an impact:
- Own and execute Wave’s paid search & paid social strategies: create, launch, manage, optimize & analyze campaigns to direct-response objectives (CPA, CAC) and engage in targeting, keyword and ad creative optimization to maximize business impact.
- Develop and launch initiatives to improve our paid media performance through the testing of new channels & campaign types, in collaboration with the broader Web, Data & Brand teams.
- Optimize paid budget allocation through the creation of detailed forecasts & reports. Model the business impact of changes to our paid strategy, in collaboration with Finance, and provide visibility to key stakeholders on performance to plan and to forecasts.
- Lead projects that improve our ability to make data-driven optimizations, in collaboration with the relevant teams. Use data to improve the business impact of paid campaigns through the analysis of multiple data sources (site analytics, user cohort & business data, ad platform data, etc.)
- Contribute to the evolution of Wave’s paid media strategy, in alignment with the organization-level objectives.
You'll thrive here if you have:
- 5+ years experience in digital & growth marketing, particularly on Google Ads and Meta Ads and with an emphasis on B2B/SaaS customer acquisition and adoption.
- Experience analyzing and mining insights from large and varied datasets, particularly through a B2B or SaaS lens.
- Experience with CRO and experimentation (landing pages, campaigns, new channels, etc.).
- Strong communication skills with the ability to distill complex concepts and develop a common language across multiple teams.
- Comfortable with ambiguity and flexible with working in a fast-paced, fluid environment with shifting deadlines and moving priorities.
At Wave, you’re treated like the incredible human being you are.
Work From Where You Work Best: We will always have a welcoming, energizing, and world-class office (in Toronto) with a space for you. Or, if you’re more comfortable working from home, the choice is yours.
We Care About Future You: You will stretch yourself and you will grow at Wave. You will also be supported on this journey with diverse learning experiences, educational allowances, mentorship, and so much more.
We Support the Full You: We make a serious investment in your health & wellness. When we think about benefits we think about body, mind, & soul and we take this stuff very seriously.
We Take Care of the Fundamentals: Fair compensation, all the office perks you’d want, and the various goodies you’d expect from a growing tech company. This is the obvious stuff, but we don’t want you to think we forgot!
We believe that a diverse and inclusive culture creates the best workplace. We embrace our differences, value individuality, and the broad spectrum of every Waver's skills and abilities. We challenge each other from a place of respect and pursuit of continuous growth. We trust each other and encourage everyone to bring their authentic selves to work, everyday. As Wavers, our voices matter, our opinions are met with an open mind. The best ideas win, no matter whose they are. Contributing to an inclusive culture is a part of all of our job descriptions.
We’ve been continuously recognized as one of Canada's Top Ten Most Admired Corporate Cultures and one of Canada’s Great Places to Work in categories including Technology, Millennials, Mental Health, Inclusion and Women.
Are you ready to be a Waver? Join us!
