Our client, a growth-focused investment firm, is seeking a Paid Media Specialist to drive paid social advertising, SEO optimization, and lead generation strategies. This role requires hands-on experience with Meta Ads, LinkedIn advertising, landing page creation, and automation tools like GHL. If you have a strategic mindset and a data-driven approach, we encourage you to apply.
Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST
Key Responsibilities:
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Develop and manage paid ad campaigns on Meta (primary focus) and LinkedIn to drive lead generation.
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Implement SEO best practices to optimize digital content and improve visibility.
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Support Google Ads strategy and execution (secondary priority).
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Develop data-driven ad strategies to maximize return on ad spend (ROAS).
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Analyze performance metrics, including CTR, conversion rates, and CPA, to optimize campaigns.
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Continuously test and iterate ad creatives, targeting, and messaging to improve effectiveness.
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Present campaign insights, performance reports, and strategic recommendations to stakeholders.
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Maintain clear and professional communication with internal teams and external partners.
Secondary Responsibilities (Nice To Haves):
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Support with creating compelling ad creatives and copy for social media campaigns.
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Edit graphics for ad placements (experience with video editing is highly preferred).
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Build and optimize custom landing pages to capture and nurture leads (integrating with Meta for seamless contact collection).
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Utilize Go High Level (GHL) to set up lead nurturing automations and improve conversion rates.
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Strategize and implement automated follow-up sequences to increase engagement and sales.
What Success Looks Like:
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High-performing paid campaigns with strong ROAS and conversion rates.
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Optimized landing pages and lead nurturing strategies that improve engagement and sales.
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Consistent campaign analysis and iteration to drive ongoing performance improvements.
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Strong collaboration with stakeholders, ensuring alignment with business goals.
Qualifications:
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2+ years in digital marketing, paid social advertising, and SEO optimization.
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Strong hands-on experience with Meta Ads and LinkedIn Ads (Google Ads is a plus).
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Experience with GHL (Go High Level) or similar CRM/automation tools.
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Ability to track key marketing metrics, analyze performance, and adjust strategies accordingly.
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Strong verbal and written communication skills in English for stakeholder interactions and reporting.
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Ability to generate new campaign ideas, test variations, and optimize for growth.
Preferred Skills (Highly Advantageous):
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Content Creation – Skilled in designing ad creatives and writing ad copy.
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Landing Page Development – Ability to build high-converting custom landing pages integrated with ad platforms.
Opportunity
This is a fantastic opportunity to join a fast-growing investment firm and take ownership of paid marketing and digital strategy. As a Paid Media Specialist, you’ll have the chance to shape advertising efforts, optimize campaigns, and drive real business impact. If you’re looking for a high-impact role with growth potential, apply today!
Application Process:To be considered for this role these steps need to be followed:
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Fill in the application form
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Record a video showcasing your skill sets
