The Media Strategist develops and executes digital search marketing campaigns, mentors specialists, and provides strategic recommendations based on performance metrics.
The Strategist acts as a strategic partner to our clients and internal team, ensuring media campaigns meet/exceed client marketing objectives. The ideal candidate has a passion for digital media with deep expertise in Search Activation—someone who can lead the hands-on execution of campaigns in platforms like Google Ads, Search Ads 360, and Microsoft/Bing Ads, while also serving as a strategic advisor. This role requires a balance of platform fluency, analytical thinking, and strong client communication.
The Media Strategist will oversee and lead strategic media planning, with a strong emphasis on Search marketing. They will also act as a point of escalation and mentor for Media Specialists.
What you'll do:
- Plan, build, and manage multi-channel media campaigns with a core focus on Search across Google Ads, Search Ads 360, and Microsoft/Bing Ads
- Guide Specialists on campaign implementation, pacing, and in-platform optimizations, ensuring alignment with client KPIs and industry best practices
- Monitor search campaign performance daily; make data-driven adjustments to improve ROI, CTR, and overall efficiency
- Present detailed analysis of search performance and provide strategic recommendations rooted in platform insights and client business objectives
- Act as the primary media point of contact for select client accounts, providing thought leadership in Search Activation and broader performance media strategy
- Partner with analytics and data teams to translate campaign insights into actionable recommendations
What we're looking for:
- 5+ years in a digital media, performance marketing, or ad tech environment with 3+ years of hands-on experience managing search campaigns in Google Ads and/or SA360
- In-platform fluency in Google Ads, SA360, and Microsoft/Bing Ads; bonus for experience with YouTube, DV360, or paid social platforms
Top Skills
Dv360
Google Ads
Microsoft Bing Ads
Paid Social Platforms
Search Ads 360
Youtube
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The capital city of Canada and the nation's fourth-largest urban area, Ottawa has proven a rapidly growing global tech hub. With over 1,800 tech companies, many of which are leaders in their sectors, the city's tech talent now makes up more than 13 percent of its total workforce. This growth is driven not only by the big players like UL Solutions and Dropbox, but also by a thriving startup ecosystem, as new businesses emerge to follow in the footsteps of those that came before them.
