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SimpleStudy

Head of Paid Ads - Performance Marketing Lead

Posted One Month Ago
Remote
Hiring Remotely in Greece
Mid level
Remote
Hiring Remotely in Greece
Mid level
Own paid user acquisition for a consumer mobile app across international markets. Manage and optimize Meta, Google, TikTok, and Apple Search campaigns; track CAC, ROAS, and LTV; allocate budgets; build reporting using spreadsheets, SQL, and dashboards; and guide ad creative iteration based on performance data. The role also involves market localization and optional B2B demand-generation campaigns.
The summary above was generated by AI

Company:
SimpleStudy is a consumer AI platform for students.
We help them stay motivated to study their subjects - everything from Biology and Mathematics to Literature and Art.

Our small team has already helped +1.5 M students worldwide (UK, Ireland, Brazil, South Africa, and Australia) study better, and ~40–50k new students join us every week.

We are a remote team with a Lisbon office, having recently raised ~$4M seed round with incredible investors from Strava, OpenAI, and Meta.

Requirements:

  • 4+ years of hands-on performance marketing experience, with a primary focus on paid user acquisition for consumer/mobile apps

  • Deep hands-on experience running and optimizing campaigns on Meta Ads, Google Ads/UAC, TikTok Ads, and/or Apple Search Ads

  • Track record of owning CAC, ROAS, and LTV as core metrics, and making budget allocation decisions based on them

  • Comfortable working across multiple international markets and currencies (UK, Ireland, Brazil, South Africa, Australia) — creative/localization awareness a plus

  • Strong analytical skills; comfortable in spreadsheets/SQL/dashboards to build reporting and pull insights independently

  • Experience briefing and iterating on ad creative with a designer or creative team, using performance data to guide creative direction

  • Familiarity with tools like Mixpanel, Customer.io, or PostHog

  • Nice-to-have: some experience with B2B/demand-gen paid channels (LinkedIn Ads, Google Ads for lead gen)

Conditions:

  • Remote in Europe (preference: Western/continental Europe)

  • Salary: no fixed budget. Flexible.

  • Stock options: yes

  • Contract type: full-time employment, independent contractor

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