As a Performance Marketing Manager, you play a pivotal role in shaping and optimizing paid social, programmatic display, and digital campaigns through strategic creative testing and data-driven insights. You combine analytical rigor with creative instincts to drive learning agendas, evaluate ad performance across channels, and continually push for higher impact. Your strong collaboration with creative teams allows you to unlock new opportunities in paid social and programmatic environments, using actionable insights and A/B testing to enhance business results.
About the Role
Drive performance marketing creative testing and strategy across paid social and programmatic display channels
Analyze and interpret ad performance data across social, display, and programmatic platforms to identify areas for improvement and growth
Develop and manage learning agendas that fuel creative development and optimization across all digital channels
Work closely with performance creative teams, providing strategic direction for asset creation and enhancement in social and programmatic environments
Collaborate with external agencies and demand-side platform (DSP) partners to execute, test, and improve paid social and programmatic display campaigns
Provide actionable insights and guidance to creative teams, leveraging data-driven findings and successful creative trends from paid and programmatic channels
Present regular updates and recommendations regarding creative performance and campaign strategy to internal and external stakeholders
About You
Minimum Qualifications
2 years of performance media marketing experience with strong emphasis on paid social, programmatic display, and creative testing
Demonstrated experience generating ROI-based results in paid social, display, and programmatic media channels
Expertise in interpreting marketing data and analytics; skilled in developing creative testing strategies including A/B testing
Strong presentation skills and ability to translate data into actionable, strategic recommendations
Experience partnering across teams, agencies, and creative functions to drive campaign results
Preferred Qualifications
Proficiency in data analysis tools and advanced Excel skills, including Pivot Tables
Familiarity with leading social media and display advertising platforms and DSPs (e.g., Google, Meta, TikTok, YouTube, The Trade Desk, Amazon DSP)
Experience developing and leading learning agendas and creative testing roadmaps
Demonstrated creative problem-solving, intellectual curiosity, and strategic thinking
Bachelor's degree in Marketing, Communications, Business, or related field; leadership potential
What you’ll get
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.
About us
Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.
This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at [email protected].
