Principal Associate, Product - Marketing Technologies

161 Bay Street (93021), Canada, Toronto,Toronto, Ontario,
Principal Associate, Product - Marketing Technologies
Our Capital One Product Management Team
Product Managers are tech-savvy pioneers, with one eye on what's new and the other on what's next. At Capital One Canada we start with the customer in mind and develop cutting-edge products that serve their needs. We're all-in on the cloud and leaders in the adoption of open-source, RESTful APIs, microservices, and containers. We build our own products and release them with speed and agility.
Product Managers are dedicated problem-solvers who leverage big data, agile principles, and human insights to re-imagine the way people interact with money - creating experiences that simplify and enhance our customers' lives. Here are a few of the ways our Product Managers are helping people create meaningful interactions with Capital One:

• Build data pipelines that enable smarter, faster marketing decisions across paid search and display channels
• Develop marketing measurement solutions that deliver performance insights while upholding data governance standards
• Give customers the confidence to apply without rejection with Quick Check, our credit card eligibility tool
• Enhance the credit card application experience to encourage early adoption of digital habits
• Create easy digital solutions that help customers address fraud and easily get back to using their card
• Provide customers with relevant details about their account, conveniently within the mobile app

Responsibilities
As a Product Manager for Marketing Technology & Performance, you'll be expected to demonstrate proficiency in four key areas:
Human Centered

• You'll lead discovery efforts to understand the needs of both customers and marketing teams, using these insights to drive the long term vision for your product
• You'll collaborate with cross-functional partners to develop actionable strategies that optimize marketing workflows, rallying stakeholders around technology solutions that enhance marketing effectiveness

Business Focused

• You'll own and prioritize the marketing technology roadmap to deliver on business outcomes, working closely with a cross-functional team to ensure all the right resources are aligned to help increase the value driven from our multi-million dollar marketing budget
• You'll define KPIs for your product and will be responsible for measuring and tracking to those measures, with an eye to adjusting and refining your roadmap as the data dictates

Technology Driven

• You'll have an end-to-end understanding of major marketing platforms and how they integrate with our systems
• You'll work closely with technology leadership and architecture to understand the tradeoffs of technical decisions and how they impact the product your team will deliver, always looking to ensure that you're using the best tool for the job

Transformational Leadership

• You'll rally teams and senior stakeholders to your marketing technology vision and leverage your relationships with product, tech, data, and marketing teams to drive results
• You'll partner day-to-day with cross-functional leaders to develop an effective marketing technology roadmap that positions Capital One for long-term marketing success

We want you if you are:

• Intellectually Curious. You ask why, you explore and you're not afraid to blurt out your crazy idea. Comfortable with ambiguity, a hunger to learn and a seeker of new challenges.
• Communicator & Influencer. You can communicate complex ideas clearly regardless of your audience. Your team knows their priorities and why they're doing what they're doing. You can always rally associates to work with you.
• Do-er. You're biased toward action, you try things and sometimes you fail. You can get around roadblocks and stay focused on your goals. You're well organized, able to multitask and able to prioritize your work.
• Passionate & Customer Focus. You care about growing others and bringing them together around what's possible. You get a thrill from the journey of building and shipping products, and you have a desire and ability to connect with our external or internal customers to fully understand their needs.
• Learner. You have an appetite to learn new things or new technologies all while exhibiting humbleness when the time comes to ask for help.
• Team Player. You enjoy working with diverse people and driving the team toward a common goal. You have the ability to put the team before yourself and establish long-lasting relationships.

Basic Qualifications

• At least 3 years of Product Management experience with software products
• Experience working with digital marketing platforms and programmatic advertising across Paid Search and/or Display channels (e.g. SA360, DV360, Meta Ads)
• Strong quantitative and qualitative skills; able to make data-driven decisions and provide recommendations to drive action

Preferred Qualifications

• Bachelor's Degree in Business, Finance, Engineering or related field
• 5+ years of Product Management experience in financial services, technology or operations
• Experience with marketing data analytics tools (e.g. Google Analytics)
• Experience building or managing data pipelines to Meta's CAPI and/or Google Ads/CM360
• Familiarity with database structures and with troubleshooting data pipelines
• Understanding of concepts in the ad measurement space (e.g. conversion attribution)

Capital One Canada is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants and will meet the needs of those requiring reasonable accommodations.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to [email protected]
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).