The Role
Our Product Marketing team's mission is to generate market and customer insights, strategies, and tactics that drive go-to-market, champion new product innovation, and fuel solution adoption. Product Marketing is a highly cross-functional role at Fusion, partnering closely with the entire organization, including the senior leadership team, to amplify success.
The Principal Product Marketing Manager is the most senior individual contributor on the Product Marketing team. This role owns the go-to-market strategy for Fusion's Third Party Risk Management (TPRM) and Operational Risk Management (ORM) products and carries a distinct mandate to identify and analyze new market opportunities that can shape Fusion's long-term direction. The right person brings deep expertise across the full product marketing lifecycle — from market strategy and pricing to GTM execution and analyst relations — and operates with a high degree of autonomy on complex, cross-functional initiatives.
Knowledge, Skills & Abilities
• Proven ability to lead and execute full-funnel go-to-market strategy with minimal direction.
• Expert-level skills in product positioning and messaging across multiple formats, channels, and buyer segments.
• Demonstrated ability to own pricing strategy, including research, modeling, and cross-functional alignment.
• Strong analytical skills with the ability to drive decisions from qualitative and quantitative data.
• Highly effective at working through influence across product, sales, marketing, and executive teams.
• Experienced in analyst relations, win/loss programs, and competitive intelligence management.
• Capable of identifying new market opportunities and translating them into actionable strategic recommendations.
• Excellent written and verbal communication; comfortable presenting to executive stakeholders and external audiences.
• Domain expertise in third party risk management, operational risk management, business continuity, or related GRC fields strongly preferred.
Qualifications
• 7+ years of B2B SaaS product marketing experience, with at least 3 years in a senior or lead market-facing role.
• Demonstrated track record of owning GTM strategy for complex, multi-product or multi-segment portfolios.
• Experience with pricing strategy, competitive intelligence programs, and analyst relations.
• BA/BS required; MBA or equivalent advanced degree a plus.
• Pragmatic Marketing or Product Marketing Alliance (PMA) certification a plus.
30/60/90 Day Plan
Days 1–30: Orient with a Point of View
• Meet the CMO, CRO, and CPO in week one — establish what each expects from this role and where they see the biggest gaps in Fusion's current positioning, GTM motion, and market coverage, with explicit focus on the TPRM and ORM portfolios; by day 14, produce a written first impressions brief covering what's working, what's inconsistent, and where the biggest gaps are, and share it with your manager before it's polished.
• Audit the existing positioning, messaging, launch materials, competitive intel, and pricing documentation for TPRM and ORM specifically; evaluate 5–10 sales calls and customer conversations prioritizing deals where TPRM or ORM is the primary solution in play, and validate observations with sales leadership.
• Define your measurement framework by day 30 — how you'll track positioning effectiveness, launch performance, and competitive coverage for TPRM and ORM — and identify one emerging or adjacent market worth exploring within either product area, documenting a rough hypothesis brief on the opportunity, unknowns, and what it would take to validate it.
Days 31–60: Deliver Early, Sharpen the Hypothesis
• Take ownership of the next active TPRM or ORM launch; deliver the positioning and messaging framework and supporting bill of materials and present the market opportunity hypothesis to leadership framed as a work in progress to pressure-test assumptions.
• Complete a competitive landscape assessment for TPRM and ORM covering key competitors, their positioning, pricing, and how Fusion differentiates; produce updated battle cards grounded in win/loss data and sales call observations from month one.
• Engage at least two analysts who cover third party risk or operational risk to establish Fusion's current standing; assess positioning, packaging, and pricing effectiveness for TPRM and ORM in partnership with product and sales enablement to determine whether current pricing is winning or losing deals and why.
Days 61–90: Own the Strategic Agenda
• Deliver a full market opportunity analysis for the TPRM or ORM adjacency identified in month one — with a clear recommendation on whether and how Fusion should pursue it — and present competitive and market findings to the broader leadership team, establishing yourself as the authoritative internal voice on these markets.
• Begin informal knowledge transfer with teammates on TPRM and ORM competitive dynamics, buyer personas, and regulatory context through working sessions.
• Align with your manager on the six-month roadmap for TPRM and ORM ownership, with specific initiatives, owners, and success metrics attached.
Compensation & Benefits
The annual base salary for this position is $165,000.00 +, depending on the candidate’s experience, qualifications, and relevant skill set. The position is also eligible for an annual bonus. Fusion offers a comprehensive benefits package including medical, dental, vision, and a 401(k) plan.
Disclaimers
Fusion is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, age, pregnancy, military service or discharge status, genetic information, sex, sexual orientation, gender identity, or national origin. Nothing in this job posting should be construed as an offer or guarantee of employment.
