Product Manager, Marketing Engineering & Growth

Available Locations: Austin, TX | Lisbon, Portugal | London, United Kingdom
About the Role
Cloudflare is seeking a dynamic and experienced product manager to join our platform product team, overseeing marketing engineering and growth initiatives. You will be responsible for defining and executing the product roadmap for the platform capabilities that empower our marketing and growth teams. This high-impact role requires a strategic thinker with a strong technical acumen, a deep understanding of marketing technology and growth principles, and the ability to collaborate effectively with engineering, marketing, analytics, and other product teams.
Problems you may face:

• How do we drive awareness, engagement, and retention throughout a customer's Cloudflare journey and set them up for success faster?
• How can we deliver a best-in-class experience for site authors that balances their short-term needs for business impact with user experience and long-term performance, reliability, and scalability goals
• What's the best way to balance competing priorities to optimize for impact, and what are the key KPIs to measure ongoing impact?

Key Competencies
We are looking for someone who is curious, customer-centered, can learn quickly, think creatively, and work cross-functionally. Key responsibilities include:

• Business & Product Vision and Strategy: Define and communicate the vision, strategic direction, and goals for the marketing engineering and growth initiatives.
• Roadmap Prioritization: Develop and maintain a product roadmap that optimizes both short-term wins with long-term version with investments in platform capabilities and customer experience improvements.
• Champion of the customer: Develop a deep understanding of the marketing technology landscape, growth best practices, and the needs and behaviors of Cloudflare's target users and customers.
• Cross-Functional Collaboration: Act as a central point of contact between various product, marketing, engineering, and analytics teams throughout the product lifecycle to successfully execute the roadmap and impact for customers.
• Data-informed Decisions: Define key metrics, establish tracking mechanisms, and analyze product performance to identify areas for improvement.
• First-class Execution: Gets things done and has a track record of driving excellence, impact, and managing complex projects end-to-end.

Bonus Points

• Proven track record of successfully defining and launching impactful platform products and driving growth
• Excellent analytical and problem-solving skills, with the ability to interpret data and translate it into actionable insights.
• Data-fluency - There is no team of analysts at Cloudflare. Can you work directly with data yourself to build confidence in your views and can you use that same data to persuade others?
• Engineering fluency - While it's not required, we tend to find success with candidates who have a technical background, formal or otherwise. You don't need a CS degree but building credibility with our engineering teams is critical and so some history of technical acumen would be super helpful
• Exceptional communication - Strong interpersonal skills with the ability to influence and build consensus across diverse teams.
• At Cloudflare it's pretty helpful to understand how the Internet really works at layers 2 through 7. If you don't have this, be prepared to speak with mastery about another realm of similar complexity.