At Branch, we power every touchpoint with links that work and insights that prove it. From click to conversion, we make growth measurable. Our unparalleled attribution, backed by AI-enhanced linking, is trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution.
We bring the same rigor to how we build our team, by empowering our people to move fast, own outcomes, and build something that matters. We take pride in making meaningful investments in our team’s health, wealth, and growth so individuals can thrive as we scale. Our culture values smart, humble, and collaborative teammates who take accountability and drive results in an environment where their work truly moves the business forward.
We are innovative, scaling with purpose, and led by seasoned leaders who know how to build enduring companies. Trusted by brands like Instacart, Western Union, NBCUniversal, ZocDoc, and Sephora, we’re big enough to matter, small enough for you to make a real impact. If you’re excited by the grit of building, rapid learning, and shaping the future of customer growth, you’ll find your place here.
We are looking for a highly creative and analytical Product Manager who can conceptualize and build innovative ad formats and ad products for our in-app products that drive business outcomes such as conversions, installs, engagement, and revenue growth.
The ideal candidate will have deep exposure to ad tech ecosystems (DSP, SSP, Ad Exchange), a strong understanding of user experience, and the ability to translate business use cases into scalable ad products across our App Drawer SDK, In-App Ads SDK, and upcoming product lines. Candidates must have working experience at the mobile application side for a product base company, implementing ad-products within in-app/web environments.
This role requires a blend of product thinking, market understanding, technical awareness, and creativity.
What You'll DoAd Format & Product Innovation- Ideate and conceptualize new ad formats tailored to business goals such as shopping conversions, app installs, retargeting, brand engagement, and awareness.
- Build ad products that improve user experience, ad relevance, and conversion performance.
- Identify opportunities for new formats on App Drawer SDK, In-App Ads SDK, and publisher inventory.
- Design innovative formats like:
- Dynamic shopping ads
- Performance-focused install ads
- Engagement-driven rich media
- Native and contextual units
- Interactive or carousel formats
- Personalized recommendation ads
- Conduct market, competitor, and trend analysis to build differentiated ad products.
- Define product requirements, specifications, and success metrics for each ad format.
- Work closely with engineering, design, data science, and sales teams to bring new ad products from concept to launch.
- Partner with sales and business teams to understand customer goals and build formats aligned with advertiser needs.
- Prioritize roadmap based on impact, feasibility, and revenue potential.
- Evaluate user flows to ensure ad formats enhance — not disrupt — app experience.
- Work closely with UX designers to create frictionless, high-performance ad interactions.
- Use data insights to optimize ad placements, format performance, conversion rates, CTR/CVR, and user engagement.
- Continuously iterate on live products using experimentation (A/B testing, multi-variate testing).
- Collaborate with DSP, SSP, and Ad Exchange teams to ensure new formats are supported end-to-end.
- Coordinate with sales and demand teams to gather feedback from advertisers and partners.
- Create training and documentation for internal teams and external partners.
- Minimum 3+ years of experience in Ad Tech, in roles such as Product Manager, Ad Product Strategist, or Ad Innovation Lead.
- Strong understanding of ad formats across DSPs, SSPs, exchanges, OEM SDKs, and in-app environments.
- Demonstrated experience building performance-oriented ad products (shopping ads, app install ads, retargeting formats, etc.).
- Knowledge of user experience principles, UI/UX considerations, and app design constraints.
- Familiarity with RTB, OpenRTB guidelines, mobile SDK ads, rendering engines, and ad serving flows.
- Strong analytical mindset — able to derive insights from data and drive product decisions.
- Ability to communicate concepts clearly to engineering, design, data science, and sales teams.
- Experience creating detailed PRDs, wireframes, product flows, and go-to-market plans.
- Experience in OEM-based ad platforms, lockscreen ads, app drawer ads, or in-app SDK monetization.
- Background in performance marketing, conversion optimization, or ML-driven ad personalization.
- Exposure to creative tech, rich media tools, and interactive ad systems.
- Understanding of privacy regulations and consent frameworks impacting ad design.
This role does not qualify for relocation or visa sponsorship.
This role is 100% remote in Canada. This role is not eligible for remote work in any other location.
In accordance with applicable law, the following represents a reasonable estimated compensation range for this role: the estimated pay range for this role, if based in Canada is 110,000 CAD to 137,000 CAD. Please note that this information is provided for those hired in Canada only. Compensation for candidates outside of Canada will be based on the candidate’s specific work location. Actual compensation will be determined based on skills, experience, and geographic location and may be more or less than the amount shown above.
The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter.
Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
If you think you'd be a good fit for this role, we'd love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer!
A little bit about us:Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend.
Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch.
Candidate Privacy Information:
For more information on the data that Branch will collect through your application, and how we use, share, delete, and retain that information as part of our recruitment and employment efforts, please see our HR Privacy Policy.
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