The Product Marketing Director is a subject-matter expert who develops go-to-market (GTM) strategies for products and solutions in their assigned area. This includes product positioning, marketing strategy, and sales enablement to drive buyer awareness and achieve desired business outcomes. As part of the Verticals team, this role is an individual contributor responsible for leading cross-functional product and solution launches, identifying and prioritizing key features, and providing strategic guidance and support for the assigned business initiative.
What You'll Do
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Create a GTM strategy for assigned products, markets, and solutions, and ensure that execution of the plan drives business goals
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Manage platform and point-solution initiatives to focus sales efforts and ensure the achievement of revenue and profit goals for specific solutions
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Drive the development, execution, and delivery of thought leadership content (webinars, blogs, white papers, etc.) to advance credibility and awareness, and drive pipeline
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Collaborate with Product Management, Sales, Sales Operations, and Field Readiness for successful sales roll-outs of sales enablement and support tools
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Develop product positioning and complete competitive analysis
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Consult with customers in partnership with Product Management and Sales to explore product and market opportunities
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Identify key functional, ecosystem, and operational requirements to serve the targeted market better
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Provide consulting and management support to marketing and sales areas, identifying emerging market opportunities
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Become an influencer through thought leadership exposure and speaking engagements across industry associations
What You'll Need
Minimum Qualifications
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Bachelor’s Degree in marketing or related field
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10+ years of experience in product marketing or closely related roles that could include: product management, industry or corporate marketing, and sales
Preferred Qualifications
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Previous business-to-business (B2B) marketing or product marketing experience in Software as a Service (SaaS) industry, sales channel support preferred
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Proficiency in implementing product-led growth go-to-market strategies, approaches, and tactics
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Effective communication skills across all organizational levels, spanning from buyers and end-users to executive management
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Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success
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Strategic mindset with the ability to derive insights from data for decision-making.
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Proven ability to innovate and optimize business-driving strategies
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Exceptional communication and program management skills
Travel Requirements & Working Conditions:
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Up to 40%
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Reliable internet access for any period working remotely, not in a Workiva office.
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How You’ll Be Rewarded
✅ Salary range in the US: $154,000.00 - $250,000.00
✅ A discretionary bonus typically paid annually
✅ Restricted Stock Units granted at time of hire
✅ 401(k) match and comprehensive employee benefits package
The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.
Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic. We strongly encourage and welcome people from historically marginalized groups to apply.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [email protected].
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.
Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.
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