Product Marketing Lead
Growth Marketing
Location: Miami, Toronto
About Opendoor
Opendoor’s mission is to tilt the world in favor of homeowners and those working hard to become homeowners, by making homeownership simpler, faster, and fairer for everyone. Since 2014, Opendoor has provided people across the U.S. with a simple and certain way to buy and sell a home. We believe buying or selling a home should be simple, certain, and transparent — and we’re rebuilding the experience from the ground up. Our brand and product are two sides of the same promise: giving people confidence and control in one of life’s biggest moments.
The Role
Opendoor is seeking a strategic, data-driven Product Marketing professional to own go-to-market strategy, positioning, and competitive intelligence for our real estate technology products and consumer experiences. You’ll be the source of truth for all PMM assets, partnering closely with Product, Brand, Sales and Customer Success to drive revenue, adoption, and market leadership. You’ll lead an AI-assisted approach to market and competitive insights, translating them into actionable messaging, enablement, and launch plans that align with Opendoor’s mission: power life’s progress, one move at a time.
What you’ll do
Go-To-Market Strategy and Execution
Own end-to-end GTM planning for new products and major releases (e.g., app improvements, mortgage/financing features, valuation tools, title/escrow enhancements), including objectives, ICPs, positioning, pricing/packaging, launch sequencing, channels, and success metrics.
Develop scalable launch playbooks, asset requirements, timelines, risk management, and post-launch optimization.
Ensure GTM plans are aligned with Opendoor’s objectives and coordinated across Product, Growth, Sales, and CS.
Positioning, Messaging, and Value Propositions
Define differentiated positioning and compelling messaging that resonates with homeowners, buyers, sellers, and investors, delivering clear business outcomes.
Create core content (value propositions, messaging frameworks, one-pagers, battle cards) and enablement assets for sales, partners, and the broader go-to-market ecosystem.
Maintain a consistent brand voice and market-facing narratives across channels and regions.
Competitive Intelligence (AI-Assisted)
Build and lead an AI-assisted competitive intelligence program that continuously monitors proptech and consumer marketplace landscapes.
Deliver regular analyses, feature comparisons, pricing benchmarks, and market signals; translate into actionable guidance for Product, Sales, and Marketing.
Create and maintain battle cards, win/loss analyses, and intelligence briefings; validate AI-driven insights with human judgment.
Product Marketing as Source of Truth
Maintain the single source of truth for PMM assets: positioning matrices, personas, messaging frameworks, playbooks, and enablement content.
Govern PMM assets with version control, clear ownership, and up-to-date documentation in wikis, dashboards, and content repositories.
Establish PMM standards and processes to ensure scalable, repeatable execution at Opendoor’s scale.
Cross-Functional Collaboration
Partner with Product Management to translate roadmaps and customer needs into compelling market offerings.
Collaborate with Sales to drive pipeline: enablement training, tools, and assets to improve win rates and shorten sales cycles.
Work with Growth and Demand Gen to map campaigns to GTM plans, measure impact, and optimize funnel performance.
Coordinate with Analytics to define and track success metrics (pipeline influence, win rate, time-to-revenue, feature adoption).
Enablement, Messaging, and Content
Develop ongoing enablement programs, training sessions, and updates to keep front-line teams informed and effective.
Produce and curate content assets (launch briefs, case studies, white papers, product briefs, FAQs) aligned to buyer journeys.
Market Insights and Voice of the Customer
Lead market research to identify trends, unmet needs, and growth opportunities in the real estate tech and consumer marketplace space.
Capture customer insights and success stories to refine positioning and messaging; feed insights into product prioritization and roadmap where appropriate.
Budget, Leadership, and Process Improvement
Own the PMM budget; manage vendors, contractors, and internal resources.
Mentor and develop PMM team members; drive process improvements to shorten cycles and increase impact.
What success looks like
Clear, differentiated GTM plans that drive revenue and align with product roadmaps.
Consistent, compelling messaging and collateral that improve win rates and accelerate time-to-revenue.
A credible, AI-augmented competitive intelligence program that informs product and marketing decisions.
A trusted source of truth for all PMM assets, with measurable improvements in pipeline influence, win rate, and product adoption.
Scalable playbooks and enablement that enable fast, cross-functional execution as Opendoor grows.
Qualifications
8+ years of product marketing or related experience in B2B technology, SaaS, or relevant real estate tech domains; people leadership experience preferred.
Proven track record launching successful GTM programs and driving revenue growth through strong positioning and cross-functional collaboration.
Demonstrated ability to build and maintain a robust competitive intelligence program, including AI-assisted research methods and tools.
Exceptional written and verbal communication; ability to translate complex product features into clear customer value propositions.
Strong cross-functional influencing skills; comfortable operating in a fast-paced, ambiguous environment.
Data-driven mindset; experience with CRM/Marketing Automation (e.g., Salesforce, HubSpot), analytics (Looker, Tableau), and AI-enabled research tools.
Experience creating scalable playbooks, enablement content, and governance around PMM assets.
Preferred: experience in consumer marketplaces, proptech, or real estate tech with complex product ecosystems.
Experience with AI-enabled content generation and governance/compliance considerations.
Familiarity with multi-region go-to-market programs across verticals.
Knowledge of pricing strategy and packaging in consumer-facing or enterprise contexts.
