The Product Marketing Manager will develop marketing strategies for QuickCode and RadMachine, focusing on driving product awareness and growth in the oncology and imaging sectors, and collaborating with sales and marketing teams.
Work at Radformation
Cancer rates increase year after year, yet high-quality care is not universal. By automating and standardizing the treatment planning workflow, Radformation aims to create a system where any patient anywhere can receive the same high-quality care.
We strive daily to reduce cancer's global impact and help save more of the 10 million lives it claims each year. Our unwavering commitment is to deliver reliable, high-quality, automated solutions that allow clinics to standardized care for every single person in need.
Radformation is looking for a strategic, hands-on Product Marketer to join our growing team and lead the marketing strategy for two of our key products: QuickCode and RadMachine. You’ll deep dive into understanding these solutions, the markets they service, and the opportunities to expand their reach in radiation oncology and diagnostic imaging.
This is a role best suited for someone who has experience and success blending technical know-how with creative storytelling. You’ll be responsible for everything from positioning and messaging to campaign development and customer-facing content.
Responsibilities Include:
- Develop a deep understand QuickCode and RadMachine
- In conjunction with Demand Gen and Brand Teams to execute go-to-market strategies, campaigns, and content to drive product awareness, adoption and growth
- Partner with sales, clinical success managers, and product managers team to align on priorities and support field enablement and competitive analysis
- Engage with customers and subject matter experts to gather insights, create compelling narratives and identify new content opportunities
- Lead creation of campaign assets: emails, landing pages, presentations, one-pagers and other marketing materials
- Participate in webinar programming, from content planning to execution and follow up
- Represent the product at industry events or conferences, including speaking opportunities when appropriate
- Support the development of RFP responses
- Identify ways to expand our presence in radiation oncology and unlock verticals within diagnostic imaging
- Other duties as assigned
Required Experience:
- A minimum of 5+ years in product marketing, or B2B marketing preferable in radiation oncology or diagnostic imaging
- Strong grasp of healthcare or medical technology markets, with the ability to speak the language of clinician and decision makers
- Proven ability to outline strategies and create content that resonates across the buyer journey
- Ability to work collaboratively - willing to lend a helping hand and support your team
- Experience with HubSpot marketing automation tools
- Excellent communication skills - both written and verbal - with the confidence to present to internal and external audiences
- Familiarity with compliance considerations in healthcare marketing
- Strong project management with the ability to juggle multiple priorities.
What makes us so RAD?
We take care of our people!
Radformation offers top-tier medical, dental, vision care for employees and their families. Each role comes with our 401(k) & employer match vest immediately and you'll never have to stress about taking the time you need with self-managed PTO. We support our growing RAD families with generous parental leave, along with additional part-time work to help transition back into the swing of things. We are a fully remote team and while we may be apart, virtual events, yearly retreats and a collaborative work environment keep us close and connected.
Cancer transcends any individual differences we may have. That's why at Radformation we celebrate diversity and are committed to creating an inclusive environment for all employees. We are proud to be an equal opportunity workplace and an affirmative action employer.
Top Skills
Hubspot
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