Product Marketing Manager - Sales Enablement, APAC

We’re looking for a strategic and execution-driven Product Marketing Manager - Sales Enablement (APAC) to join our growing global marketing team. In this role, you will shape and communicate Figment’s differentiated positioning across key APAC markets, with a focus on exchanges and institutional partners. You’ll work cross-functionally with Sales, Product, and Partnerships to create clear, compelling messaging and enable our go-to-market teams in the region.

• Positioning & Differentiation

  Develop tailored product messaging and positioning for APAC audiences that clearly communicates Figment’s value beyond fees and SRR, taking into account local market dynamics, regulatory landscapes, and competitive differentiation.

• Sales Enablement

  Partner closely with our APAC Sales team to create sales decks, one-pagers, customer narratives, and localized collateral that resonate with exchanges and institutional clients.

• Go-To-Market Execution

  Support GTM initiatives for new product features, network launches, and regional campaigns. Collaborate with Product Marketing leads globally to localize strategy and assets.

• Partner Marketing

  Work closely with key partners in the region (e.g., exchanges, custodians, institutional players) to create joint marketing materials, case studies, and co-branded campaigns, while collaborating with our central Partner Marketing team.

• Market Intelligence

  Track regional market trends, competitive intelligence, and regulatory shifts to inform messaging and GTM plans. Feed local insights back to global product and marketing teams.

• Cross-Functional Collaboration

  Collaborate with the APAC team, Marketing Coordinator in EMEA and Marketing team in North America

• 4+ years of product marketing experience, ideally in crypto, fintech, or B2B SaaS
• Deep understanding of APAC markets, particularly Singapore, Japan, Hong Kong, and other key institutional hubs
• Exceptional storytelling and writing skills — you know how to distill complex concepts into clear, compelling narratives
• Sensitivity and brand stewardship working in a highly regulated category for our compliant brand
• Experience enabling sales teams with assets that close deals
• Ability to work cross-functionally in a global team with stakeholders across time zones
• Comfortable working in a fast-moving, ambiguous environment
• Crypto native or strong interest in blockchain technology and staking

Google Suite, Notion, Canva

In addition to collaborating with other Marketing team members, this role will collaborate most often with our Sales, Partnership & Business Development, Product, Protocol, and Sales Engineering teams.

• At Figment, we offer an exciting range of competitive benefits designed to support and empower every member of our team. These will be discussed with you during the interview process.
• We are a team of under 200 members, which allows for an impactful contribution from day one.
• We place a strong focus on personal career development to shape a role that fits your goals and interests. Your satisfaction and well-being matter to us, and we’re here to support your ongoing growth.
• Our culture is one of honesty, professionalism and risk taking in a high-growth environment.
• Our team members themselves recommend working at Figment - with an eNPS score of 54 (which is ranked as ‘great’!).
• We are also extremely proud of ranking as one of the top Web3 employers by Talent Titans.

One of Figment’s core principles is “Making the Invisible Visible” - ensuring transparency and information sharing in all communication. Figment is committed to transparency regarding pay, benefits, and other compensation types for all internal roles as well as all roles being hired for. Compensation for this role will be disclosed during the interview process.

At Figment, we try to go above and beyond in making sure that you have the best possible experience interviewing with us. We strive for a smooth, organized, and informative process.

• During your first Recruiter Call, you will be provided with more information about Figment, the position and what to expect for the rest of the interview process. Please be prepared to discuss why you are interested in joining Figment and what excites you about the position and company.
• As we go through the process, we work to make sure that you hear back from us in a timely fashion. If we decide at any point that we’re unfortunately not moving forward, we will give you feedback on why it was not a fit.
• We aim for the entire process to take around 2-4 weeks from initial screen to offer. There can be exceptions on either side of the bell curve here, but as a rule, that’s the time-frame you can expect.
• We have a thorough hiring process to verify the identity of all job candidates. This includes checking documents, conducting in-person interviews, biometric authentication and completing background checks. Candidates must pass all these steps to be considered for a job with Figment. Anyone who provides false information or tries to skip these steps will be disqualified from the hiring process immediately.