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Boomi

Product Marketing Manager, Strategic ISV Partners

Posted 19 Days Ago
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Canada
Senior level
Canada
Senior level
The Product Marketing Manager will develop GTM strategies with ISV partners, create messaging, collateral, and support demand generation efforts while ensuring collaboration across teams.
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About Boomi and What Makes Us Special

Are you ready to work at a fast-growing company where you can make a difference? Boomi aims to make the world a better place by connecting everyone to everything, anywhere. Our award-winning, intelligent integration and automation platform helps organizations power the future of business. At Boomi, you’ll work with world-class people and industry-leading technology. We hire trailblazers with an entrepreneurial spirit who can solve challenging problems, make a real impact, and want to be part of building something big. If this sounds like a good fit for you, check out boomi.com  or visit our Boomi Careers page to learn more.

How You'll Make An Impact:

As a Product Marketing Manager for our strategic Independent Software Vendor (ISV) partnerships, you will collaborate closely with Boomi’s business development and partner marketing teams to execute joint go-to-market initiatives with Boomi’s most strategic technology partners. This role requires a solid understanding of product marketing, the integration Platform as a Service (iPaaS) landscape, and enterprise software. The ideal candidate brings product marketing experience from an enterprise application vendor or cloud service provider. 

What You'll Do:

  • Develop and execute GTM strategies that maximize Boomi’s market presence and revenue growth with strategic ISV partners in collaboration with partner marketing and business development
  • Create compelling messaging, positioning, and value propositions that clearly articulate the value of the Boomi Enterprise Platform within partner ecosystems, offerings and solutions, working together with product marketers from ISV partners
  • Develop joint solution narratives, collateral, and sales enablement materials to support field teams
  • Support joint demand generation programs with the partner marketing team
  • Collaborate with ISV partners to refine solution packaging, pricing, and co-marketing strategies that align with market demand
  • Present at customer-facing physical events and webinars as a subject matter expert

The Experience You Bring:

  • Bachelor's degree in marketing, communications, or other related programs
  • 5+ years of product or solution marketing experience in enterprise software or cloud computing, ideally with an iPaaS vendor or a leading enterprise software or technology platform provider
  • Strong technical aptitude and excellent communication skills, with the ability to articulate complex technical details in a clear, concise manner
  • Proven analytical skills with experience in market research, competitive analysis, and marketing performance metrics
  • Ability to work collaboratively across teams, including product management, business development, sales, and customer success

Aren’t sure if you’re a match? We know that impostor syndrome and the confidence gap can prevent us from meeting spectacular candidates — so don’t hesitate to apply; you could be the perfect fit!
Compensation
Boomi is committed to fair and equitable compensation practices. Base compensation for this position ranges from $90,000- $112,000 CAD annually + applicable bonus. Final compensation


Be Bold. Be You. Be Boomi. We take pride in our culture and core values and are committed to being a place where everyone can be their true, authentic self. Our team members are our most valuable resources, and we look for and encourage diversity in backgrounds, thoughts, life experiences, knowledge, and capabilities.  

All employment decisions are based on business needs, job requirements, and individual qualifications.

Boomi strives to create an inclusive and accessible environment for candidates and employees. If you need accommodation during the application or interview process, please submit a request to [email protected]. This inbox is strictly for accommodations, please do not send resumes or general inquiries. 

Top Skills

Cloud Computing
Enterprise Software
Ipaas

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