The Product Marketing Manager will shape messaging and go-to-market strategies, support sales programs, and drive product adoption through content and collaboration with the marketing team.
Job Overview
As the Product Marketing Manager, you will work at the intersection of product, marketing and sales to orchestrate high-impact GTM launches and sales strategies to support our growing business.
You will focus on shaping our messaging and positioning, supporting revenue generating sales programs and marketing campaigns. This role is ideal for a data-driven self-starter with exceptional messaging and positioning skills, who can work on both creative marketing initiatives and data-driven strategy.
Key Responsibilities:
- Shape our messaging and narrative: Develop and own compelling product positioning and value prop messaging that differentiates Backlight’s Iconik, Wildmoka, Cinesync, Ftrack, and Zype products in the market
- Support sales programs: Drive deeper engagement of our product through educational content—blog posts, product tips, best practice guides, live streams, and more
- Launch and drive adoption of features that help teams use Backlight solutions at scale
- Work in lock-step with the marketing team to generate pipeline for Backlight products via content campaigns, field events, webinars.
Preferred Qualifications:
- 5+ years of experience in Product Marketing, with a focus on B2B SaaS.
- Excellent communicator, skilled at working across global teams and navigating cross-functional collaboration.
- Demonstrated ability to learn new products and industries—unafraid to dive into the technical details
Top Skills
B2B Saas
Content Marketing
Marketing Campaigns
Similar Jobs
Information Technology • Security • Software • Cybersecurity • App development • Data Privacy
Lead the marketing strategy for CleanMyMac Business, including go-to-market plans, product launches, market research, and cross-functional team management.
Top Skills:
B2B Saas MarketingData AnalysisMarket Research
Fintech • Mobile • Payments • Software
Manage product marketing for RevenueCat, focusing on go-to-market strategies, lifecycle campaigns, and customer engagement while collaborating across teams.
Top Skills:
APIsLinearNotionSdksSlackZoom
Artificial Intelligence • Conversational AI
The Product Marketing Manager will develop strategies, analyze markets, and create content to enhance product positioning and drive brand awareness.
Top Skills:
Artificial IntelligenceB2B SaasCustomer ExperienceProduct Marketing
What you need to know about the Ottawa Tech Scene
The capital city of Canada and the nation's fourth-largest urban area, Ottawa has proven a rapidly growing global tech hub. With over 1,800 tech companies, many of which are leaders in their sectors, the city's tech talent now makes up more than 13 percent of its total workforce. This growth is driven not only by the big players like UL Solutions and Dropbox, but also by a thriving startup ecosystem, as new businesses emerge to follow in the footsteps of those that came before them.
