WHAT YOU'LL DODeveloping the marketing team's quarterly plans and goals, driving execution including tracking budgets, performance, and overall ROl across the marketing function.
Driving content strategy and development across website, blog, social media, video content, and more.
Demand generation including managing Al's events calendar and strategy, including planning and execution for trade shows, conferences, and Scale-hosted events.
PR and communications management
Manage product launch process for new features and solutions
Develop customer-facing marketing materials and sales enablement materials
Create and execute demand generation and PR strategies
Monitor competitive landscape and create battlecards for sales use
Assist sales team as needed to develop and close opportunities
Build and maintain strong relationships with customers and partners
Track marketing performance on an ongoing basis, constantly looking for ways to improve the business
Present results in weekly, monthly and quarterly business review meetings to internal stakeholders
WHAT YOU'LL NEED2+ years of experience of software product marketing experience
Experience leading marketing efforts supporting both customer acquisition as well as tasker growth for a now major company.
Excellent organization, planning, and business skills alongside strategic thinking ability; able to see the big picture and how it connects to the details.
Experience defining B-to-B go-to-market strategy, and launching products to market
Positioning and messaging, presentation, and marketing communications skills a must
Ability to define, drive, and measure demand generation and PR programs
Collaborative and communicative, whether externally or internally, in writing or verbally, and across multi-disciplinary functions
Ability to balance multiple points of view including customers, marketing, finance, engineering, support, and operations
Critical thinking mindset and attitude.
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