Senior Program Manager, Commercial Readiness

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
Overview
The Program Manager, Commercial Readiness is responsible for driving end-to-end go-to-market (GTM) planning and execution for new product launches within their region. This role partners closely with global, regional, and local cross-functional teams to ensure aligned messaging, seamless execution, and strong launch performance. The position plays a key role in strengthening launch readiness muscle across markets and ensuring launches are fully coordinated across Retail, Inventory, Demand Generation, and Media.
Responsibilities
Planning & Coordination

• Develop and manage GTM plans, timelines, and deliverables for new product launches and campaigns.
• Ensure brand consistency and operational alignment across all stakeholder groups.
• Lead and manage brand product launches across the Americas or EMEA.
• Strengthen market-level launch readiness capabilities.

Cross-Functional Alignment

• Serve as the central point of contact across global, regional, and local teams.
• Facilitate communication to ensure consistent messaging and flawless execution.
• Ensure launch execution is aligned across Retail Sets, Inventory, DG, and Media Spend.

Risk & Issue Management

• Identify potential launch risks and develop mitigation plans.
• Ensure compliance with brand and regulatory standards throughout the launch process.

Performance Tracking

• Monitor KPIs and launch effectiveness.
• Analyze results and provide insights for continuous improvement.

Stakeholder Communication

• Provide clear updates to leadership and ensure full visibility for all stakeholders regarding progress, risks, and dependencies.

Product Development Integration

• Ensure learnings from NPD and executive reviews are cascaded and activated locally.

Requirements

• Minimum 5+ years of direct Program Management leadership experience in consumer goods, particularly home appliances or adjacent categories.
• Proficiency in Excel, AirTable (or comparable tools), PowerBI
• Go-to-Market Expertise - Strong understanding of launch planning and execution.
• Cross-Functional Collaboration - Experience working effectively across global teams.
• Adaptability - Thrives in fast-paced, dynamic environments.

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range
$75,000-$149,500 USD
Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice

• For candidates based in all regions, please refer to this Candidate Privacy Notice.
• For candidates based in China, please refer to this Candidate Privacy Notice.
• For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]