Project Lead, Media Activation (French Services) (Telework/Hybrid)

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Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance. 
 
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

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This is a hybrid position with a mix of in-office and remote work; arrangements will be discussed with the manager per departmental guidelines. This is a full- time, 12-month contract position.

Your role

We are seeking a Project Lead to help drive the operational management of our dynamic team of specialists. Reporting to the Manager, Media Activation, you will spearhead our strategies and activations across all digital platforms, including programmatic, while overseeing direct buy operations. Your leadership will be pivotal in guiding the team toward achieving our performance and innovation goals.

Responsibilities

Planning

• Collaborate on developing media strategies aligned with business objectives and key performance indicators (KPIs).
• Assist with the annual media investment planning and budget monitoring process.
• Work closely with the media planning team to anticipate resource needs and ensure seamless project execution.
• Engage actively in strategic discussions to optimize processes and cross-team collaboration.
• Stay ahead of industry trends, new advertising formats and emerging technologies to continuously optimize campaigns and workflows.

Organizing

• Work alongside the Manager, Media Activation, to effectively allocate team resources based on project priorities and individual strengths.
• Ensure the effective integration of media strategies to maximize overall campaign performance.
• Develop and maintain campaign tracking and reporting tools.
• Lead regular team meetings to co-ordinate projects, share knowledge and solve challenges together.

Leading

• Foster the professional development of our media specialists, cultivating an environment of continuous learning and growth.
• Guide the team in optimizing campaign strategies and performance metrics.
• Represent the team in discussions with other business areas and external partners.
• Co-lead strategy and results presentations, ensuring clear, high-impact communication.
• Build and maintain strong, collaborative relationships with internal and external partners.

Monitoring

• Track campaign performance closely against established objectives.
• Proactively identify optimization opportunities to meet and exceed performance goals.
• Ensure operational excellence in campaign activation, optimization and reporting.
• Establish quality control mechanisms for all team deliverables.
• Keep your manager proactively informed of project progress, key milestones, potential roadblocks and team successes or challenges.

Qualifications

• Bachelor’s degree in marketing, communications, administration or a related field.
• Minimum five years’ relevant experience in marketing and project management.
• Significant experience in media campaign planning, buying and optimization.
• Deep understanding of the digital advertising ecosystem and current industry trends.
• Fluency in French; intermediate English proficiency an asset.

Required skills

• 360-degree media expertise.
• Strategic thinking.
• Sharp analytical mindset.
• Excellent project management and prioritization skills.
• Agility and strong problem-solving abilities.
• Excellent interpersonal and communication skills.
• Highly adaptable and comfortable thriving in a fast-paced environment.
• Proficiency in programmatic advertising and the DV360 DSP.
• Proficiency with the CM360 ad server.
• Knowledge of digital display and connected TV (CTV) media buying.

We look forward to working with someone who shares our passion for marketing

Candidates may be subject to skills and knowledge testing.
 

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

As part of our recruitment process, candidates who advance to the next

step will be asked to complete a background check. This includes:  

• A mandatory Criminal record check. 

• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to [email protected].
 
You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

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