We’re looking for a Regional Marketing Manager, North America to lead integrated marketing programs that support pipeline growth, sales engagement, and regional go-to-market execution across priority segments.
This is a highly cross-functional role for a marketer who can connect strategy to execution. You will partner closely with sales, digital, events, product marketing, marketing operations, and other internal stakeholders to bring regional campaigns to life across webinars, field programs, account-based initiatives, and segment-specific marketing efforts.
This is not a traditional event-only role. While regional events and workshops are part of the remit, the core of the role is owning regional marketing plans, aligning closely with sales, driving campaign execution, and helping improve program performance across channels.
The ideal candidate brings strong B2B marketing judgment, comfort operating across multiple programs at once, and the ability to build structure in a growing function.
The ideal candidate is a proactive, collaborative marketer who brings strong ownership, curiosity, and positive momentum to their work. They are comfortable building relationships across functions, navigating ambiguity, and helping drive initiatives forward in a growing environment.
What You'll Own:
Regional Campaign Planning & Execution
Own and execute integrated regional marketing programs that support pipeline creation, deal acceleration, and account engagement across North America. Translate business priorities into clear marketing plans and coordinate execution across channels including webinars, digital programs, regional events, nurture, and partner activity.
Sales Alignment
Act as a strategic marketing partner to sales leaders and regional teams. Align on priorities, target accounts, campaign objectives, and follow-up expectations. Ensure marketing programs are clear, usable, and relevant to revenue teams.
Account-Based & Named Account Programs
Partner with internal stakeholders to support account-based and named-account marketing programs. Help shape campaign messaging, audience strategy, offers, and coordination across teams to improve engagement and conversion in priority accounts.
Regional Programs & Field Initiatives
Lead regional workshops, field programs, and other targeted activations in partnership with the events team and other internal partners. This role is responsible for program ownership and execution, while event logistics may be supported by other team members.
Segment & Stakeholder Marketing Support
Support priority business segments with coordinated marketing activity. This may include aligning with segment sales leaders, supporting webinars and virtual programs, managing regional campaign timelines, and ensuring execution stays on track across multiple workstreams.
Cross-Functional Coordination
Work closely with digital marketing, content, product marketing, marketing operations, events, and subject matter experts to ensure campaigns are launched effectively, messaging is aligned, and stakeholders stay informed.
Reporting & Optimization
Monitor program performance using campaign engagement, pipeline influence, and other relevant reporting. Use insights to improve messaging, targeting, channel mix, and execution over time.
What Success Looks Like:
Building strong working relationships with sales and cross-functional teams
Running integrated regional programs with clear priorities and reliable follow-through
Bringing structure and consistency to campaign planning and execution
Helping improve engagement and pipeline contribution across priority accounts and segments
Identifying opportunities to strengthen messaging, coordination, and program performance over time
Qualifications:
Bachelor’s degree in marketing, business, or a related field
5+ years of B2B SaaS marketing experience
Experience in field marketing, regional marketing, demand generation, or integrated campaign management
Experience partnering closely with sales teams and supporting revenue-focused marketing programs
Exposure to account-based marketing, named-account programs, or highly targeted campaign execution
Strong project management skills and ability to manage multiple stakeholders and timelines
Experience working cross-functionally with digital, content, operations, and events teams
Familiarity with marketing and sales systems such as Salesforce, Marketo, ON24, and project management tools such as Asana
Strong communication skills and ability to turn business needs into actionable marketing plans
Comfortable working in ambiguity, building process, and improving how work gets done over time
- Ability to travel up to 25% across North America for regional events, workshops, sales meetings, and team collaboration
Nice To Have:
Experience marketing to enterprise audiences
Experience supporting complex or multi-stakeholder sales motions
Experience with regional workshop programs, webinars, or partner-driven campaigns
Familiarity with reporting on campaign influence, pipeline contribution, and engagement metrics
