Position Summary
407 ETR is seeking an experienced and strategic Salesforce Marketing/Loyalty Cloud Manager to develop, execute and optimize marketing campaigns for promotions and loyalty. This role is responsible for leveraging Salesforce Marketing Cloud and Loyalty Management to deliver and optimize personalized, data driven campaigns and works cross-functionally to build and manage end-to-end journeys that drive growth and value.
The successful candidate has hands-on expertise with Salesforce Marketing Cloud - Salesforce Marketing Cloud experience required, Salesforce Loyalty management experience preferred.
Role Responsibilities
- Design and execute complex automated Salesforce campaigns:
- Develop and manage email templates and content blocks in Email Studio and Content Builder
- Use Journey Builder, Automations, and Data Extensions for seamless customer experiences
- Develop and manage content on emails and Web Studio
- Create and maintain AMPscript for dynamic content personalization in emails and landing pages
- Analyze campaign performance and provide reporting, insights, and recommendations to improve
- results and drive growth
- Test, optimize and innovate campaigns to improve performance and ROI
- Partner with data, product, and customer teams to develop and measure campaigns and increase
- effectiveness
- Manage Salesforce Marketing Cloud and Loyalty Management tools to deliver personalized experiences
- including platform enhancements and system integrations
- Provide Salesforce Marketing Cloud and Loyalty Management expertise to deliver outstanding
- experiences and results
- Provide insight and expertise for planning, roadmap development and executive reporting
Technical Requirements
- A university degree, MBA preferred
- 5+ years of Salesforce Marketing Cloud experience
- Salesforce Marketing Cloud Certifications preferred:
- Salesforce Marketing Cloud Administrator
- Salesforce Marketing Cloud Email Specialist
- Experience with Salesforce Service Cloud integration an asset
- Hands-on expertise in AMPscript, HTML/CSS, SQL, and data extensions
- Excellent critical thinking and problem-solving skills
- Strong analytical skills and experience with reporting tools, e.g. Tableau
- Highly collaborative team player with a learning and growth mindset
- Excellent communication and project management skills and attention to detail
Our Offer
- 407 ETR usage (taxable benefit)
- Competitive salary, bonus structure
- Competitive vacation package
- Community culture
- Continued education budget
- Expect excellence: Collaborative team, learn, and grow with a high-performance team
About 407 ETR
Highway 407 ETR is an all-electronic open-access toll highway located in the Greater Toronto Area in Ontario, Canada. The highway spans 108 kilometres from Burlington in the west to Pickering in the east.
407 International Inc. is the sole shareholder of 407 ETR and is owned by:
Cintra Global S.E. which is a wholly owned subsidiary of Ferrovial S.A. (48.29%);
Canada Pension Plan Investment Board (CPP Investments) and other institutional investors (44.20%); and
Public Sector Pension Investment Board (PSP Investments) (7.51%)
Learn more at 407etr.com.
Note: At 407 ETR, we are committed to fostering a diverse, equitable, and inclusive work environment. We value the unique perspectives and backgrounds of all individuals, and we firmly believe that our individual differences make us stronger as a whole.
Our commitment to inclusion extends beyond recruitment and encompasses an inclusive workplace culture through raising awareness, ongoing training, and encouraging feedback. We aim to create a safe and supportive environment where all employees can thrive.
Accommodation for disabilities or other grounds protected by human rights legislation are available upon request for candidates taking part in all aspects of the employment selection process.
