Plans and executes integrated multichannel marketing programs for assigned customer segments. Responsibilities include developing annual marketing plans, creating lead-generating content, managing email, social, paid advertising, events, and PR campaigns, maintaining prospect databases, tracking performance, coordinating with sales and product teams, and improving pipeline results through data-driven testing.
OUR STORY
TechInsights is the information Platform for the semiconductor industry.
Regarded as the most trusted source of actionable, in-depth intelligence related to semiconductor innovation and surrounding markets, TechInsights’ content informs decision makers and professionals whose success depends on accurate knowledge of the semiconductor industry—past, present, or future.
Over 650 companies and 150,000 users access the TechInsights Platform, the world’s largest vertically integrated collection of unmatched reverse engineering, teardown, and market intelligence in the semiconductor industry. This collection includes detailed circuit analysis, imagery, semiconductor process flows, device teardowns, illustrations, costing and pricing information, forecasts, market analysis, and expert commentary. TechInsights’ customers include the most successful technology companies who rely on TechInsights’ analysis to make informed business, design, and product decisions faster and with greater confidence. For more information, visit www.techinsights.com.
WHY WORK WITH US
TechInsights is looking for a Segment Marketing Manager in Ottawa to plan and run integrated digital marketing programs for key customer segments across all regions. You’ll build the full-year marketing plan for your segments, turn our semiconductor intelligence into content that generates leads, and run campaigns across email, social, paid advertising, events, and PR. You’ll work closely with segment leaders, technical product managers, sales, and the wider marketing team, and you’ll help the team bring in new leads through platform engagement and inbound requests. This is a hands-on role for an experienced marketer who works independently, uses data to make decisions, and wants a direct effect on pipeline growth.
WHAT YOU’LL DO
As part of the recruitment process for this position, you will be required to submit your latest citizenship and/or permanent residency information. This information will be used to comply with U.S. Export Control Laws and Regulations.
WORKING ARRANGEMENT
This role is on-site at our Ottawa office.
TechInsights is the information Platform for the semiconductor industry.
Regarded as the most trusted source of actionable, in-depth intelligence related to semiconductor innovation and surrounding markets, TechInsights’ content informs decision makers and professionals whose success depends on accurate knowledge of the semiconductor industry—past, present, or future.
Over 650 companies and 150,000 users access the TechInsights Platform, the world’s largest vertically integrated collection of unmatched reverse engineering, teardown, and market intelligence in the semiconductor industry. This collection includes detailed circuit analysis, imagery, semiconductor process flows, device teardowns, illustrations, costing and pricing information, forecasts, market analysis, and expert commentary. TechInsights’ customers include the most successful technology companies who rely on TechInsights’ analysis to make informed business, design, and product decisions faster and with greater confidence. For more information, visit www.techinsights.com.
WHY WORK WITH US
- Company-sponsored training and development opportunities
- Comprehensive benefits package (health, dental, vision, wellness, RRSP/401K Matching, annual fitness reimbursement)
- Flexible vacation policy
- Trusted device reimbursement program
- Community involvement opportunities through charitable alliances: https://www.techinsights.com/community-involvement
- Wellness resources and support
- Inclusive environment that prioritizes diversity, equity, and accessibility
- High-growth company driven by high performance
- Expected salary range: $90,780 - $96,120 CAD
TechInsights is looking for a Segment Marketing Manager in Ottawa to plan and run integrated digital marketing programs for key customer segments across all regions. You’ll build the full-year marketing plan for your segments, turn our semiconductor intelligence into content that generates leads, and run campaigns across email, social, paid advertising, events, and PR. You’ll work closely with segment leaders, technical product managers, sales, and the wider marketing team, and you’ll help the team bring in new leads through platform engagement and inbound requests. This is a hands-on role for an experienced marketer who works independently, uses data to make decisions, and wants a direct effect on pipeline growth.
WHAT YOU’LL DO
- Develop and own a fully integrated marketing plan for assigned customer segments
- Evaluate and build customer and prospect databases using available tools and resources
- Match relevant business content to the marketing plan, working with internal stakeholders to fill gaps
- Contribute to the team’s goal of generating 100 leads per week
- Build and launch campaigns on schedule to meet monthly lead targets
- Run campaigns across email, social media, paid advertising, digital and in-person events, and PR
- Work with Marketing Technology and Digital Production to deliver high-quality marketing assets on time
- Work with Business Development Representatives to make sure marketing leads get fast, high-quality follow-up
- Use a test-and-learn approach to keep improving campaign performance
- Deliver a weekly summary of marketing activity, including email, advertising, and social media performance
- Review weekly lead activity and follow up with sales on sales-ready leads that haven’t moved forward
- Bachelor’s degree in Marketing, Communications, or a related field
- 4–5 years of industry experience in B2B or segment marketing, with in-depth knowledge of integrated digital marketing
- Experience with Salesforce, including using it to manage prospect databases, track leads, and report on campaigns, plus familiarity with marketing automation tools
- Hands-on experience running multichannel campaigns across email, social, paid media, events, and PR
- A strong record of building marketing plans that deliver measurable lead generation results
- Strong analytical skills, with experience tracking, reporting on, and improving campaign performance
- Knowledge of marketing best practices, the competitive landscape, and what sets a company apart in its market
- Ability to solve complex problems creatively and use judgment based on analysis of multiple data sources
- Excellent communication skills, including explaining complex information clearly and building consensus
- Proven ability to work across functions with sales, product, and marketing teams
- Self-motivated and able to work independently with minimal guidance
- Ability to lead projects and act as a resource and mentor for less experienced colleagues
- An interest in technology or the semiconductor industry is an asset
As part of the recruitment process for this position, you will be required to submit your latest citizenship and/or permanent residency information. This information will be used to comply with U.S. Export Control Laws and Regulations.
WORKING ARRANGEMENT
This role is on-site at our Ottawa office.
TechInsights Ottawa, Ontario, CAN Office
Ottawa, Canada
Similar Jobs
eCommerce • Fashion • Retail • Sales • Wearables • Design
Front-line brand ambassador delivering personalized luxury retail service, meeting individual and store sales goals, using mobile POS and clienteling tools, executing transactions, inventory, visual merchandising, and stockroom duties. Source and follow up with customers, support team performance, participate in trainings and brand initiatives, and maintain service and asset-protection standards. Must handle flexible schedules and physical tasks.
Top Skills:
Clienteling ToolsIpadLaptopLive-Stream ShoppingMobile PosPosShort-Form VideoSocial Selling PlatformsWalkie-Talkie
eCommerce • Fashion • Retail • Sales • Wearables • Design
Provide friendly, accurate cash wrap and floor support: operate POS, process shipments, maintain stockroom and visual merchandising, assist customers, follow loss-prevention and housekeeping standards.
Top Skills:
Cash Register SystemsInternetIpadLaptopMobile PosPosWalkie Talkie
eCommerce • Fashion • Retail • Sales • Wearables • Design
Front-line brand ambassador delivering personalized luxury retail service; drives sales through styling, upselling, clienteling and social selling; uses mobile POS and clienteling tools; supports store operations including transactions, inventory, visual merchandising, and asset protection; works flexible retail hours and performs physical stockroom duties.
Top Skills:
Clienteling ToolsIpadLaptopMobile PosShort-Form VideoSocial Selling PlatformsWalkie-Talkie
What you need to know about the Ottawa Tech Scene
The capital city of Canada and the nation's fourth-largest urban area, Ottawa has proven a rapidly growing global tech hub. With over 1,800 tech companies, many of which are leaders in their sectors, the city's tech talent now makes up more than 13 percent of its total workforce. This growth is driven not only by the big players like UL Solutions and Dropbox, but also by a thriving startup ecosystem, as new businesses emerge to follow in the footsteps of those that came before them.
